UNIT 6: A ) WEBSITE EVALUATION
P1: Compare the principles of web design used in two websites; include their suitability for the intended audience
and intended purpose.
โWhat is the purpose and target audience?
oWebsite โ provide information
oUsers โ visitors to the website
โชAttraction to website
โชEncouraged to make purchases etc. How?
โชPersuade users to bookmark site โ increases probability
oCommerce websites such as eBay, Amazon & online banking โ TA: consumers
โชAllows users to carry out transactions easily and conveniently on PCs and mobile devices
โPrinciples of website design:
oUsability
oWhite space/ spacing
oSite layout
oAccessibility โ Alexa Traffic Rank
oNavigation
oTypography
oAlignment
oClarity
oConsistency
oAccuracy
oContent
oMedia and objects
oSimplicity
โCompare the two websites!
M1: Analyse how the principles of website design are used to produce creative, high performance websites which
meet client requirements.
โClient: (person who commissioned the website. If the client is not happy, no money for web developer possibly)
oConstraints (limitations of site) eg> money, staff training, security, maintenance and support, time
oNature of interactivity โ need balance. Too little โ lose users. For e-commerce websites, how will online
transactions be performed:
โชHow will the user browse the catalogue? Eg> hierarchical fashion โ filter preferences
โชHow will users make purchases? TLS (encrypted info needed for payment), PayPal
oBenefits
โRequirements of websites:
oUser-friendly โ easy-to-understand and use
oConsistent โ colours, fonts, links, style, images
oNavigational โ help users find information they require
oCustomisable โ keep users engaged
oResponsive โ adapt to any web browser
oBandwidth utilisation โ sensitive mobile contracts, designers recognise how the contract will be used
โPrinciples of website design:
oUsability
oWhite space/ spacing
oSite layout
