"Unlocking Worlds: Augmented Reality Explained", Slides of Computer science

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What is

Augmented Reality?

* Augmented reality is a live view of a

physical real-world environment whose

elements are merged with (or

augmented by) virtual computer-

generated imagery.

* With the help of AR technology,

information about the surrounding real

world of the user becomes interactive

and digitally usable.

What is

Augmented Reality?

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Problem

Augmented reality is changing what, when, where and how we access information.

METHODS

Communications Sociology

SCENARIO

FALL INTO THE GAP

• Slow adoption/ few users of AR
• Lack of research in AR
• Expertise limited
• Responses based on uninformed opinions
• Pop lit is positive, but lacks concrete evidence

ANSWERS

“Augmented reality is nowhere near changing our social interactions (though, I’m a known skeptic), and we may need to wait until 2020 to see any real effect. ”

— @augmented

“At present I think AR has very little influence on social interactions, however with the growth of social networks such as Twitter and Facebook also allocating geographic info to posts, it will be more important ...”

— Chetan Damani

Founder & CEO, AcrossAir “I think augmented reality will help people find more information, but will make social interactions more clumsy. ”

— Jodi Gersh

Content Manager for Social Media, Gannett

SEE YOU @ THE TOMBS

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