News release#5: September 2017
Value Chain Analysis for the three Industry sectors of TRACE-KEI
clusters
All TRACE-KEI clusters performed value chain analysis in the three relevant sectors – Agro-food, ICT
and Energy. The main goal of the this task was to provide clusters’ managers with global view and
better perspective about value-chains their associates cover and to know the positioning of each
cluster member on a value chain both in terms of identifying potential synergies and market
positioning.
For the implementation of this task, the cluster managers used the knowledge about Porter’s Value
Chain Model, acquired during the 1st joint training on 28 and 29 of June in Bari.
Porter’s Value Chain Model defines value chains in two distinct types of activities:
- Primary activities: includes inbound logistics (getting the material in for adding value by processing
it), operations (which are all the processes within the manufacturing), outbound (which involves
distribution to the points of sale), marketing and sales (which go sell it, brand it and promote it) and
service (which maintains the functionality of the product, post sales).
- Support activities: are the ones that feed into all the primary activities as the firm infrastructure;
human resources, procurement to buy or source goods at the right price, and technology
The analysis of the value chains included most of the companies of each cluster, their position in the
different value chains and the possible synergies between the emerged value-chains.
Some examples of the established value chains by sectors:
Agro-food sector
