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Career Research Project, Ejercicios de Gestión de Proyectos

Universidad Tecnológica ECOTECGestión de Proyectos

The document provided is a career research project that covers various aspects of a specific career path, including job analysis, transferable skills, and career-specific skills. The project aims to help the student understand the requirements, job market, and personal fit for the chosen career, which in this case is social media marketing. Details on the occupational outlook handbook (ooh) research, job analysis, and a self-assessment of transferable skills. The student also reflects on their interests, personality, and plans to develop the necessary skills for the social media marketing role. This comprehensive project allows the student to make an informed decision about their career choice and take steps to prepare for the desired job.

Tipo: Ejercicios

2021/2022

Subido el 02/12/2022

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Career Research Project
100 points
Parts of Career Exploration Project grade
Career Research (45 points)
Job Analysis (45 points)
Transferable Skills (10 points)
For resources for this project:
https://www.lonestar.edu/departments/careerservices/Career-Resources-Handout-Jan-2017.pdf
NO Wikipedia
Part 1: Career Research
This section is about the career field as a whole. For example, you are researching
“education,” not “second grade science teacher.”
Please type your answers in the box under each question.
1. What is your intended career? If you are not sure of a career right now, choose one of interest to explore.
Marketing
Go to the OOH (Occupational Outlook Handbook) https://www.bls.gov/ooh/
Enter the name of your career in the BLUE box to find answers to the following questions.
2. Field/discipline: List two related positions in a similar or related field/discipline in which you may be
interested (for example, a day care worker and elementary teacher).
Market Research Analysts and public relationship
3. Knowledge /Training: What is the minimum education required?
Bachelor’s degree
4. What are the required certifications or licenses (if any)? If no certificate/license required write NONE here:
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Career Research Project

100 points

Parts of Career Exploration Project grade

 Career Research (45 points)  Job Analysis (45 points)  Transferable Skills (10 points) For resources for this project: https://www.lonestar.edu/departments/careerservices/Career-Resources-Handout-Jan-2017.pdf NO Wikipedia  Part 1: Career Research

This section is about the career field as a whole. For example, you are researching

“education,” not “second grade science teacher.”

Please type your answers in the box under each question.

  1. What is your intended career? If you are not sure of a career right now, choose one of interest to explore. Marketing Go to the OOH (Occupational Outlook Handbook) https://www.bls.gov/ooh/  Enter the name of your career in the BLUE box to find answers to the following questions.
  2. Field/discipline: List two related positions in a similar or related field/discipline in which you may be interested (for example, a day care worker and elementary teacher). Market Research Analysts and public relationship
  3. Knowledge /Training: What is the minimum education required? Bachelor’s degree
  4. What are the required certifications or licenses (if any)? If no certificate/license required write NONE here:

NONE

  1. List the majority of the skills needed to be successful in this job. -Listening to others, not interrupting and asking good questions. -Talking to others. -Understanding people’s reactions. -Noticing a problem and figuring out the best way to solve it.
  2. Salary/Earnings: What is the average salary (not the highest)? $133,380 per year $64.12 per hour
  3. Future of this career: What is the job outlook for this career? (In other words, is the number of jobs increasing or decreasing?) Explain the growth or decline (in numbers) of this particular career. 10% (Faster than average)
  4. List the availability of this career in the market area of Houston, and Texas in general, and/or other states in which you are interested in working (i.e. Are there any jobs in the area of the city, state, country where you want to live?). Marketing Manager Solvay Federal Contractor Houston, TX 10/19/ Marketing Manager Solvay Federal Contractor The Woodlands, TX 10/19/ Marketing Manager- Regional Growth Marketing Grant Thornton LLP Federal Contractor Houston, TX 10/19/ Marketing Specialist NextEra Energy Federal Contractor Houston, TX 10/15/ Marketing Coordinator Moss Adams LLP Federal Contractor Houston, TX 09/27/

marketing because they are creative people with open ideologies that appeal to their market.

  1. Why is this career significant to you? Why did you choose to go into this career? What inspired you? For me, marketing is a bridge to transmit ideas and creativity through the advertising we generate to attract the public's attention. I chose social media marketing because through it I can transmit positive and inspiring messages that help us to continue promoting our rights as women and immigrants. Experiencing all this rejection and discrimination for being a woman, inspired me that through social media campaigns, I could influence a lot to eradicate this macho thinking that still exists in society that women do not have the same capabilities and skills as a man.
  2. Describe how and why or why not this assignment altered or completely changed your career path. iI think that doing this assignment further increased my knowledge about my career and made me feel confident that I have chosen the perfect career path for me. Part 2: Job Analysis

This section is about a very specific job in the career from part 1. (Do NOT switch to a

completely different career). For example, you are looking for a job as a “high school biology

teacher” and NOT “education” as a whole career.

Please type and highlight your answers under the questions below.

  1. Find a job posting of a live job (from Indeed, Monster, etc.). Use the job posting to answer the following questions. What is the URL of the job posting? https://www.indeed.com/jobs?q=social+media&redirected=1&l=Houston %2C+TX&=&aceid=&gclid=EAIaIQobChMIj7qRxeHx- gIVrSlMCh3YzgexEAAYASAAEgJ6SPD_BwE&gclsrc=aw.ds&from=mobRdr&utm_source=%2Fm %2F&utm_medium=redir&utm_campaign=dt&vjk=335dce1d9f41ffbd&advn=
  2. What is the title of this job position?

Social Media Specialist

  1. Where is this job position located? Try to find a position in the area of the state or country where you actually think you will be working. Pasadena area ( Houston -Texas )
  2. With what company/organization is this job? MORI Associates, Inc
  3. What education/training is required for this job? Bachelor’s degree and experienced Social Media Strategist
  4. In complete sentences, describe your plans to accomplish your education/training for this particular job. to continue learning more about digital strategies and practicing my skills in small companies so that in the future when I feel qualified to start projects for larger companies.
  5. How many years of previous experience are needed? 4 years of experience in strategic, digital and social media communication.
  6. In complete sentences, describe your plans to gain the experience you need. apply to small companies to help me in my learning process and put it into practice with them until I can handle bells on my own.
  7. What specific skills required for this job?  Demonstrated ability to create social media content such as GIFs, animations, and graphics  Demonstrated ability to create and manage online social content on multiple platforms  Experience publishing social media content organically and using third-party tools  Experience creating social media communication plans
  8. In complete sentences, describe your plans to develop these skills.

life experiences and any jobs you have had already. A prospective employer expects you to be

able to apply the skills you have learned in college and in other jobs to their work

environment. These are good skills to include on your resume and in your cover letter.

Below is a list of five broad skill areas which are divided into more specific skills. Rate the skills

indicating your ability in each area.

0 = no ability 2 = some ability 1 = enough ability to get by with help from others 3 = strong ability Communication The skillful expression, transmission and interpretation of knowledge and ideas. 2 _____Speaking effectively 2 _____Writing concisely 3 _____Listening attentively 2 _____Expressing ideas 3 _____Facilitating group discussion 3 _____Providing appropriate feedback 2 _____Negotiating 2 _____Perceiving nonverbal messages 3 _____Persuading 3 _____Reporting information 2 _____Describing feelings 2 _____Interviewing 3 _____Editing Research & Planning The search for specific knowledge and the ability to conceptualize future needs and solutions for meeting those needs. 1 _____Forecasting, predicting 3 _____Creating ideas 2 _____Identifying problems 3 _____Imagining alternatives 2 _____Identifying resources 1 _____Gathering information

2 _____Solving problems 3 _____Setting goals 1 _____Extracting important information 2 _____Defining needs 1 _____Analyzing 2 _____Developing evaluation strategies Human Relations The use of interpersonal skills for resolving conflict, relating to and helping people. 1_____Developing rapport 2 _____Being Sensitive 3 _____Listening 0 _____Conveying feelings 1 _____Providing support for others 3 _____Motivating 23 ____Sharing credit 0 _____Counseling 3 _____Cooperating 1 _____Delegating with respect 3 _____Representing others 2 _____Perceiving feelings, situations 0______ Asserting Work Survival The day-to-day skills which assist in promoting effective production and work satisfaction. 1 _____Implementing decisions 2 _____Cooperating 3 _____Enforcing policies 3 _____Being punctual 2 _____Managing time 3 _____Attending to detail 2 _____Meeting goals 1 _____Enlisting help

2 ^ Writing social media content tailored to various platforms and audiences Ways I can develop my skills (REQUIRED SECTION) – Write as many sentences as you need to explain exactly how you will develop the skills you have listed right above this section. First start watching videos, reading, and educating myself about the ways we can use to convince our target that the idea, product or advertisement we are selling is the best option for them. Then put into practice my ability to write on social media in real time marketing that helps the target to know the product, buy it and give their opinion about them to use this material and work on my ability to teach my marketing experience.

This is the END of your career research project!