corporate games, Apuntes de Administración de Empresas

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CORPORATE GAMES

DEGREE IN BUSINESS MANAGEMENT

AND ANDMINISTATION

Prof.: Antonio Montero Navarro

[email protected]

Introducing the subject

2

Initial requests

Team/company name

Name/surname of each team member

Password (easy to remember)

USB stick (exclusive along the whole

term)

Team/company exclusive e-mail (to be

published)

Remember…you’ll have to meet

5 or 6 members per team

4

Many decisions…

5

Production/

operations

• What? - Chips and/or PC’s
• Where? - USA-Europe-Brazil
• When? - Outsourcing policy - Stocks management - Kinds of products - Production agreements - Transportation means

Strategic (“long run”) Tactic (mid/short run)

Sales

• What?

   Self production? 

• Where? - USA-Europe-Brazil
• How? - Sales force, network… - Price policy - Network management - Transportation - Agreements?

Research and

development

• How?

   Cooperation??? 

• What? - Investment policy

Finance

• Indebtment
• Investment policy - Funds movements - Regional investment - Inflation management - Currencies management

Where do decisions lie?

7

• Innovation management
• International finance

management

• Relationship management - Production - Marketing - Transportation means - Stocks - …

HEADQUARTERS SUBSIDIARIES

Decision periods are trimestral

Use of the forms

(final pages of the manual)

Why should we carry

out R&D?

Differentiation,

keeping our pace…

Products dependence

Stating point X0-Y

How?

Doing or buying

Limits to innovation

8

Innovation management (I)

Innovation management

(III)

10

R+D

SI/NO

OPTIONS:

Buying innovations

Buying products

NO

Operations management (I)

11

PROD.

YES/NO

WHAT?

WHERE?

HOW MUCH?

NO

END

YES

Entering a market

1st Decision 2nd Decision 3rd Decision 4th Decision

Building order

Factory available

to start

producing

Units available

to be sold

Units available

to be sold

st

trimester 2nd trim 3

rd

trim

Operations management

(III)

13

Operations rules

Two degrees per product/area/trimester

Operations costs: how to be efficient

Specilization

Methods improvement

Stability

Economies of scale

Experience effect

Intermediate use of capacity

Operations management

(IV)

14

Regional features: production

Fixed costs

Maximum capacity – variable costs

NUM, OF PLANTS 1 2 3 1 2 3 1 2 3

PRODUCT X 80.000 110.000 120.000 40.000 54.000 64.000 150.000 250.000 300.

PRODUCT Y 100.000 125.000 135.000 30.000 50.000 60.000 150.000 250.000 300.

USA EU BRAZIL

USA EU BRAZIL

PRODUCT X 50.000 30.000 12.

PRODUCT Y 25.000 18.000 9.

How can we get

chips?

Components sale



Same firm and area



No transport costs



Same period

Intra-company sale



Same firm – Different

area



Transport



Air: same period (more

expensive)



Surface: next period

16



Between companies

Different firms

Transport



Air: same period



Surface: next period



NIPPON ELECTRONIC

Operations management

(VI)

Operations management

(VII)

17

Price and publicity

19

Features influencing

the sales

Price

Publicity

Degree of innovation of

the product

Products range

• Distribution channel

Sales and marketing

management (I)

USA EU BRAZIL

INITIAL PRICES

X (Chips) 45 40 380

Y (PCs) 155 130 2000

MINIMUM PRICE CHANGE

X (Chips) 1 1 25

Y (PCs) 5 10 50

Distribution channels

Other firms



Inter-company sales

Sales force



Fixed commision per unit sold (higher than

branches)

Branches network

Wholesalers

20

Sales and marketing

management (II)

In local currency USA EU BRAZIL

X ISOLATED 10 10 80

X COMBINED 7 8 70

Y ISOLATED 40 40 400

Y COMBINED 32 33 350

In local currency USA EU BRAZIL

Local office 40.000 20.000 75.

Regional office 80.000 40.000 175.