JOURNEY MAP
Customer Goals
In the pre-sale that Jorge will carry out, through the agency there should be motivation,
attraction and ease in finding what he wants, in addition it is expected that the customer
service people facilitate the sales experience by providing a service so that Jorge feels
Important and special, the negative experiences that Jorge has had in other agencies should
be taken into account and even highlight the benefits of the new experience. there is a
quality agency; In which everything possible will be done to provide the best experience with
a good team, it has enough tools and contacts in that area that provides a pleasant
experience, in addition to discreetly comparing the services that the new agency provides.
compared to those he has already experienced in the past, in order to highlight the service.
In the sale, you will be informed about the different tourist packages, the most visited places
along with the client's preferences, showing the different rates and all those that suit our
client's budget, as well as advise Jorge to choose the option that best suits your debt
capacity and in the same way it is possible for you to make the trip satisfactorily and to be
able to fulfill your dream of knowing your favorite destination.
When we learn that Jorge we discover that he does not have enough money at the time of
booking, the agency must provide him with the different means of payment and the different
forms of credit available so that the lack of money available at the time does not become an
obstacle to make the trip, on the contrary you are so satisfied with the service that is being
provided that you decide to make your trip with the agency.
In the after-sales, if Jorge decides to make the trip with the agency, it should give him the
best recommendations according to the destination he chose, give him very helpful tips such
as the most important tourist places, transportation preferences, lodging and food, You must
also be given enough confidence that you will have all the services offered from here, and
that your experience is successful and without hesitation in the next opportunity and desire
to travel, you will plan it again with this agency.
Regarding the final stage, it must be evaluated that Jorge has enjoyed every moment of his
trip, that all the logistics team that awaits him at his final destination will make him live an
unforgettable experience and it is important that after Jorge finishes his trip, he continues
maintaining contact with him, through social networks and email where promotions are sent,
advertising to keep him informed.
Touchpoints & emotional response
