FRIENDS OR ADVERTS?
Nowadays, we come across a lot of adverts through several media like television, online
webs or billboards on the street. People receive between 3,000 and 5,000 advertising hits a
day and with that, companies create a link between the public and the product, in such a
way that many people recommend it. But the question is, is advertising the main reason to
obtain our confidence with a product or is it more reliable a recommendation of a friend?
Firstly, one fact is that in every ad, you can note that it offers positive messages such as
happiness, love, family life and good vibes associated with the product. Those people that
can relate in the advert, they will want to try it, because as the scientist Eric Kandel once
said “The consumer will forget what you said, but they will never forget what you made them
feel”. Every company is aware of all the techniques of persuasion and although an
announcement will not get everyone's attention, it will make them think about it. With that, it
will remain in their memory and with a recommendation it would have never happened.
Secondly, another fact is that sometimes the opinion of a friend may not give you the same
result as him and then you will think about an announcement that you have already seen on
television. Moreover, these ads can be direct, like those ones when they cut a programme to
go to publicity, or indirectly, as those ones that appear in a scene of a movie when the brand
exposes their logo in an object.
To sum up, what I see is that sometimes it is hard to trust people's recommendations
because we all have different opinions and experiences with a brand. Nonetheless some
adverts can be helpful because they transmit a lot of different emotions that suit the product
with the consumer. In other words, an announcement has more effect in a person than an
opinion of someone trustworthy.