Comunicación Empresarial y Organizacional: Vertical, Horizontal Ascendante y Descendante, Diapositivas de Fundamentos de Administración y Gestión

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BUSINESS OR ORGANIZATIONAL COMUNICATION DAVID CASTRO, DIEGO MARTÍNEZ Y GABRIELA ORJUELA

It´s a set of activities

involved in the

management of all internal

and external comunication

of the company.

EXTERNAL CUSTOMERS: The ones who deal with the company but are not part of the organization. Example: Customers, supppliers.

COMPANY’S VERTICAL

COMMUNICATION

The vertical communication

is addressed by people of

the same area’s hierachity.

HORIZONTAL ASCENDANT

AND DESCENDANT

COMMUNICATION

THE COMMUNICATION HORIZONTAL IT‘S BASED ON A HIERARCHICAL COMMUNICATION. THAT IS WHY IT´S DIVIDED IN TWO PARAMETERS.

ASCENDANT COMMUNICATION FROM THE LESS IMPORTANT EMPLOYEES TO MUST IMPORTANT ONES. FOR EXAMPLE: FROM THE SUGGESTIONS MAILBOX UNTIL MANAGER.