Store Brands' Success During Recessions & Teachers' Role in Secondary Schools - Prof. Muño - Apuntes de Relaciones Laborales y Recursos Humanos

COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT

COMISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD

PROVES D’ACCÉS A LA UNIVERSITAT PRUEBAS DE ACCESO A LA UNIVERSIDAD

CONVOCATÒRIA:

SETEMBRE 2010

CONVOCATORIA:

SEPTIEMBRE 2010

ANGLÉS INGLÉS

BAREM DE L’EXAMEN:

BAREMO DEL EXAMEN: Please answer on a separate sheet of paper.

OPCIÓ A / OPCIÓN A

Part A. Reading Comprehension.

Read the following text:

STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES

As the economy plunges into a deep recession, grocery stores are one of the few sectors doing well. That

is because cash-short consumers are eating out less and stocking up at the supermarket. And store brand

products, which tend to be cheaper than national brands and more profitable for grocers, are doing

especially well.

Led by chains like Kroger, Wegmans and Safeway, grocers have expanded their store brands beyond

cheap generics and simple knockoffs of Cheerios, Oreos and Coca-Cola. Now, retailers are increasingly

adding premium store-brand items like organics, or creating products without direct competition.

In this economic climate, many shoppers are willing to try the newly developed store brands. They also

say it is hard to resist the low prices of store brands for staple goods like milk, sugar and cheese.

Jan-Benedict E. M. Steenkamp, marketing professor at the University of North Carolina, said past

recessions had given consumers a reason to trade down from national brands. This time, he said, the gains

may stick because the quality and consistency of store brands have improved.

Besides the weak economy, the growth of store brands reflects a historic shift in the balance of power

between packaged food manufacturers and grocery retailers. As these grocery retailers have consolidated

and grown bigger, they are increasingly able to stock their shelves with their own store brands, which

bring higher profits and drive customer loyalty — all to the detriment of major food brands.

Of course, major branded food companies dispute the idea that store brands are just as good as their

products and they argue that branded products offer better taste, consistency and innovation, justifying a

premium price.

Source: Andrew M artin, The New York Times

Store Brands' Success During Recessions & Teachers' Role in Secondary Schools - Prof. Muño, Apuntes de Relaciones Laborales y Recursos Humanos

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OPCIÓ A / OPCIÓN A

STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES

OPCIÓ B / OPCIÓN B

NOW TEACHERS ARE ORDERED TO SM ILE AT THEIR PUPILS

A secondary schoolhasordered teachersto welcomechildren with asmileatthestartof

every lesson aspartofadriveto hand morepowerto pupils.Staffhavealso been told to

ensuretheyarenotboringstudentsbysettingworkthatistoohard.

The move isthe latestexample ofa Governmentinitiative to give pupilsa majorsay in

manyaspectsoftheirschooling,butsomecriticssaythisisputtingchildrenincharge.

Yesterday the M ailrevealed that20 students ata Kentsecondary schoolwere given

iPhones to provide instantfeedback ofteachers to seniorstaff.In anotherincident,a

teacherbeing interviewed fora job by a studentpanelwas asked to sing the M ichael

Jackson song ‘Bad’.Shefailed to getthejob afterrefusing.Pupilson anotherinterview

panelvoted in favourofafemalecandidatebecauseshewasthe‘prettiest’,although she

wasnothired.

SchoolsSecretary Ed Ballsadmitted theapproach used by someschoolswas‘completely

wrong’,‘absurd’and‘ridiculous’.‘Thepeoplewhoareinchargearetheheadteachers,the

governorsandtheteachers,’hesaid.‘TheideathatyouwouldgiveoutiPhonestosecretly

spy on teachers,thatwould bein my view,completely wrong’.‘Any head teacherdoing

thatneeds to look hard atthemselves and consider the way in which they are doing

things’.

Butfarfrom dismissing the practice,he added:‘Some schoolsdo ask teachersto geta

reportfrom thechildrenabouthow lessonsaregoing’.

DailyM ail,Tuesday,April 6

, 2010 ,p. 10

OPCIÓ B / OPCIÓN B