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Insights into the world of online shopping, specifically focusing on team buying and its influence on ancient shopping practices. The origins of team buying in china and its evolution into online-to-offline (o2o) shopping through companies like groupon. Students will learn about the benefits of team buying, such as discounts, and the differences between it and traditional 'tuangou' shopping. Additionally, the document includes listening and grammar exercises.
Tipo: Ejercicios
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Conservatori Professional de Dansa EESA/CPD
Conservatori Professional de Dansa EESA/CPD
A The internet has revolutionized the way we shop. However, interestingly, buying online has been influenced by ancient styles of shopping such as bargaining and negotiation. For example, it has always been traditional in China to negotiate prices on everything, and internet users there discovered a novel way to use consumer power to get the best prices. This new shopping craze was called ‘tuangou’, or team buying.
B The process began in internet chat rooms. Groups of strangers who wanted to buy the same item agreed to meet outside the shop or department store at a certain time. They then went into the store and negotiated a price for the purchase of, say, twenty of the items. The shoppers benefitted by paying less, and the business benefitted by selling several items at the same time. Shopkeepers and managers were even warned by some ‘teams’ that they would be visiting on a particular date so that they could think of discounts in advance.
C But that was only the beginning. The idea of using the internet for online-to-offline, or ‘O2O’, shopping has become a craze. You may have heard of Groupon or Groupalia – companies that send out daily emails to members with special offers on products ranging from days out to massage, to furniture painting, sky-diving and holidays. These are based on the same notion as ‘tuangou’; the only difference is that the consumers no longer have to meet physically at the shop as the negotiation is all done online for them. Groupon, an American company, has over 5 million users in the UK and is said to be the fastest-growing company ever!
D The problem, according to one expert, is that you could end up buying things that you don’t really need or want just because they are ‘bargains
1 Read the text and answer the questions:
1 How do team buyers use the internet?
2 Why do you think team buyers usually get a discount?
3 How is Groupon different from ‘tuangou’?
4 How is Groupon the same as ‘tuangou’?
5 What might be a problem with team buying?
1 Watch the video (OPENER VIDEO) and answer the question:
1- Do you agree with the people’s decision to buy the items they did? Do you prefer modern or vintage clothes?
1 Watch the grammar animation videos and transform the sentences from active to passive.
1 Josh sent Lucy a birthday card. Lucy___________________________________ 2 Our parents don’t give us any pocket money. We____________________________________. 3 Has someone returned that book to the library yet? Has ___________________________________? 4 Millions of people will visit the gallery this year. The gallery_______________________________. 5 Can you see the river from the apartment? Can ________________________________ ______________________________________?
