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Operations Management, 11e (Heizer/Render)
Chapter 1 Operations and Productivity
Section 1 What is Operations Management?
Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost and labor requirements. Answer: TRUE Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Because Hard Rock Cafés are themed restaurants, operations managers focus their layout design efforts on attractiveness while paying little attention to efficiency. Answer: FALSE Diff: 1 Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
All organizations, including service firms such as banks and hospitals, have a production function. Answer: TRUE Diff: 2 Key Term: Production Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Operations management is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Answer: TRUE
Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
- An example of a "hidden" production function is the transfer of funds between accounts at a bank. Answer: TRUE Diff: 2 Key Term: Production Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
D) to all firms, whether manufacturing or service. E) to the manufacturing sector exclusively. Answer: D Diff: 2 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
________ is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Answer: Operations management Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Identify three or more operations-related tasks carried out by Hard Rock Café. Answer: Providing custom meals; designing, testing, and costing meals; acquiring, receiving , and storing supplies; recruiting and training employees; preparing employee schedules; designing efficient restaurant layouts. Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Define operations management. Will your definition accommodate both manufacturing and service operations? Answer: Operations management can be defined as the management of all activities directly related to the creation of goods and/or services through the transformation of inputs into outputs. Yes. Diff: 1 Key Term: Operations management
Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Section 2 Organizing to Produce Goods and Services
Which of the following are the primary functions of all organizations? A) production/operations, marketing, and human resources B) marketing, human resources, and finance/accounting C) sales, quality control, and production/operations D) marketing, production/operations, and finance/accounting E) research and development, finance/accounting, and purchasing Answer: D Diff: 2 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Which of the following pioneers was NOT making a professional impact during the Scientific Management Era? A) Frank Gilbreth B) W. Edwards Deming C) Henry L. Gantt D) Lillian Gilbreth E) Frederick W. Taylor Answer: B Diff: 2 Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
- Marketing, production/operations, and ________ are the three functions that all organizations must perform to create goods and services. Answer: finance/accounting Diff: 1
Section 3 The Supply Chain
- Competition in the 21st century is no longer between companies; it is between supply chains. Answer: TRUE Diff: 2 Key Term: Supply chain
- An accounting firm that provides tax services for a company would be considered to be part of that
A(n) ________ is a global network of organizations and activities that supply a firm with goods and services. Answer: supply chain Diff: 1 Key Term: Supply chain Learning Outcome: Compare and contrast different sourcing strategies including outsourcing and insourcing
Competition in the 21st century is no longer between companies; it is between ________. Answer: supply chains Diff: 2 Key Term: Supply chain Learning Outcome: Compare and contrast different sourcing strategies including outsourcing and insourcing
Identify up to four phenomena that foster specialization and worldwide supply chains. Answer: (1) a more technologically oriented society, (2) specialized expert knowledge, (3) instant communication, and (4) cheaper transportation Diff: 2 Key Term: Supply chain Learning Outcome: Compare and contrast different sourcing strategies including outsourcing and insourcing
Section 4 Why Study OM?
- One reason to study operations management is to learn how people organize themselves for productive enterprise. Answer: TRUE Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Reasons to study operations management include: A) studying how people organize themselves for productive enterprise. B) knowing how goods and services are consumed. C) understanding what human resource managers do. D) learning about a costly part of the enterprise. E) A and D Answer: E Diff: 2 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Reasons to study operations management include learning about: A) how people organize themselves for productive enterprise. B) how goods and services are produced. C) what operations managers do. D) a costly part of the enterprise. E) all of the above. Answer: E Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
facing stiff competition from low-priced alternatives, and is looking at various solutions to remain competitive and profitable. Current financials for the firm are shown in the table below. In the first option, marketing will increase sales by 50%. The next option is Vendor (Supplier) changes, which would result in a decrease of 10% in the cost of inputs. Finally there is an OM option, which would reduce production costs by 25%. Which of the options would you recommend to the firm if it can only pursue one option? In addition, comment on the feasibility of each option.
Business Function Current Value Cost of Inputs $50, Production Costs $25, Revenue $80, Answer: Marketing would increase sales to $120,000 ($80,000 ∗ 1.5) but increase cost of inputs and production costs to $112,500 (($50,000 + $25,000) ∗ 1.5). This would net an additional $2500 of profit ($120,000 - $112,500 - current profit of $5000). Vendor (Supplier) Changes would decrease cost of inputs to $45,000 ($50,000 ∗ .9), resulting in $5,000 of additional profit (savings) ($50,000 - $45,000). Finally, the OM option would save $6250 ($25,000 - $25,000 ∗ .75), resulting in an additional $6250 of profit. Thus the OM option is the most profitable. Comments on feasibility should center on the near impossibility of increasing revenue by 50%, while noting the other two options are difficult but not impossible. Diff: 2 AACSB: Analytic skills Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Section 5 What Operations Managers Do
The operations manager performs the management activities of planning, organizing, staffing, leading, and controlling of the OM function. Answer: TRUE Diff: 2 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
"Considers inventory ordering and holding decisions" is within the strategic operations management decision area of managing quality.
Answer: FALSE Diff: 1 Key Term: 10 strategic OM decisions Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
quantitative methods. Answer: FALSE Diff: 1 Key Term: Operations management Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
What are the five elements in the management process? A) plan, direct, update, lead, and supervise B) accounting, finance, marketing, operations, and management C) organize, plan, control, staff, and manage D) plan, organize, staff, lead, and control E) plan, lead, organize, manage, and control Answer: D Diff: 2 Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Which of the following is NOT an element of the management process? A) controlling B) leading C) planning D) pricing E) staffing Answer: D Diff: 2
An operations manager is NOT likely to be involved in: A) the design of goods and services to satisfy customers' wants and needs. B) the quality of goods and services to satisfy customers' wants and needs.
C) the identification of customers' wants and needs. D) work scheduling to meet the due dates promised to customers. E) maintenance schedules. Answer: C Diff: 1 Key Term: 10 strategic OM decisions Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
E) supply chain management Answer: D Diff: 2 Key Term: 10 strategic OM decisions Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Which of the following is one of the 10 strategic operations management decisions? A) depreciation policy for tax returns B) advertising C) process and capacity design D) pricing E) debt/equity ratio Answer: C Diff: 1 Key Term: 10 strategic OM decisions Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
Which of the following are among the 10 strategic operations management decisions? I. design of goods and services II. managing quality III. layout strategy IV. marketing V. pricing of goods and services A) I, II, V B) I, II, IV C) II, III, V D) I, II, III E) All of the above Answer: D Diff: 2 Key Term: 10 strategic OM decisions Objective: LO Learning Outcome: Discuss operations and operations management as a competitive advantage for the organization
