Esempio di report writing | Esercizi di Inglese

Exercise C – REPORT WRITING For this section you have 60 MINUTES, and you

can use a monolingual dictionary

Write a report on the situation below,

(total length: 500 – 550 words). Use your own words as far as possible. Be

sure to subdivide your writing into correctly structured paragraphs. Please

provide evidence of planning. Marks are given for understanding the main

points, grammatical accuracy, use of English and appropriate vocabulary. (40

pts)

You're an intern at Procter & Gamble Italy, working in the marketing department. Your task is to review how well a recent

advertisement for a new Eco-friendly house cleaning product performed in the Italian market compared to ads from

competitors like Johnson & Johnson and Unilever, who were considered to be too foreign for the Italian market. The ad

was meant to promote a range of eco-friendly cleaning products to people who care about the environment. Your

supervisor wants you to write a report that looks at how successful our ad was compared to the competition and suggests

ideas for future ads.

Here are some suggestions, write a report that covers:

-What the Advertisement was About: Briefly explain what the ad was trying to do and who it was aimed at.

-How Well the Advertisement Worked: Compare our ad's performance to those of Johnson & Johnson and Unilever.

-Look at things like how many people saw the ad, what they thought of it, and whether it made them want to buy the

product.

-Ideas for Future Advertisements: Suggest some things we could do differently in future ads to make them more

successful.

Use examples and facts to back up your points.

____________________________________________________________________

Report Writing Model Answer

Report on the Performance of P&G Italy’s Eco-Friendly Cleaning Advertisement

Evidence of Planning

Purpose:

To evaluate the effectiveness of P&G Italy’s recent advertisement for an eco-friendly cleaning range.

Target audience:

Environmentally conscious Italian consumers, especially families and young professionals.

Main points:

1. Aim and message of the advertisement

2. Performance compared with Johnson & Johnson and Unilever

3. Consumer response and purchase intention

4. Recommendations for future campaigns

Report

Introduction

The purpose of this report is to evaluate the performance of Procter & Gamble Italy’s recent advertisement for its new eco-

friendly household cleaning range. The campaign was designed to appeal to Italian consumers who are concerned about

Anteprima parziale del testo

Scarica Esempio di report writing e più Esercizi in PDF di Inglese solo su Docsity!

Exercise C – REPORT WRITING For this section you have 60 MINUTES, and you

can use a monolingual dictionary

Write a report on the situation below,

(total length: 500 – 550 words). Use your own words as far as possible. Be

sure to subdivide your writing into correctly structured paragraphs. Please

provide evidence of planning. Marks are given for understanding the main

points, grammatical accuracy, use of English and appropriate vocabulary. (

pts)

You're an intern at Procter & Gamble Italy, working in the marketing department. Your task is to review how well a recent advertisement for a new Eco-friendly house cleaning product performed in the Italian market compared to ads from competitors like Johnson & Johnson and Unilever, who were considered to be too foreign for the Italian market. The ad was meant to promote a range of eco-friendly cleaning products to people who care about the environment. Your supervisor wants you to write a report that looks at how successful our ad was compared to the competition and suggests ideas for future ads. Here are some suggestions, write a report that covers: -What the Advertisement was About: Briefly explain what the ad was trying to do and who it was aimed at. -How Well the Advertisement Worked: Compare our ad's performance to those of Johnson & Johnson and Unilever. -Look at things like how many people saw the ad, what they thought of it, and whether it made them want to buy the product. -Ideas for Future Advertisements: Suggest some things we could do differently in future ads to make them more successful. Use examples and facts to back up your points.

Report Writing Model Answer Report on the Performance of P&G Italy’s Eco-Friendly Cleaning Advertisement Evidence of Planning Purpose: To evaluate the effectiveness of P&G Italy’s recent advertisement for an eco-friendly cleaning range. Target audience: Environmentally conscious Italian consumers, especially families and young professionals. Main points:

Aim and message of the advertisement
Performance compared with Johnson & Johnson and Unilever
Consumer response and purchase intention
Recommendations for future campaigns Report Introduction The purpose of this report is to evaluate the performance of Procter & Gamble Italy’s recent advertisement for its new eco- friendly household cleaning range. The campaign was designed to appeal to Italian consumers who are concerned about

sustainability, hygiene, and responsible consumption. It aimed to present the product as effective, environmentally responsible, and suitable for everyday family use. Aim and Target Audience The advertisement focused on the idea that consumers can keep their homes clean while reducing their environmental impact. Its central message was that sustainability and cleaning performance can work together. The target audience was mainly environmentally aware Italian households, particularly families, young professionals, and consumers already interested in natural or low-impact products. The use of familiar domestic settings helped the campaign appear close to Italian everyday life. Advertisement Performance Overall, the advertisement performed well in the Italian market. Compared with campaigns by Johnson & Johnson and Unilever, the P&G advertisement appeared more locally relevant and emotionally convincing. While the competitor advertisements highlighted product innovation and international brand image, they were perceived by some consumers as too foreign and less connected to Italian habits. In terms of visibility, the P&G campaign reached a wide audience through television, social media, and supermarket displays. Online engagement was positive, especially among younger consumers who responded well to the environmental message. Many viewers appreciated the clear focus on recyclable packaging, reduced chemical use, and family safety. Consumer feedback also suggests that the advertisement improved brand trust. The tone was practical rather than exaggerated, which made the product seem reliable. By contrast, the Johnson & Johnson and Unilever advertisements were considered more generic and less culturally adapted. Their messages did not fully reflect Italian consumer preferences, such as the importance of family, home care, and product quality. The campaign also influenced purchase intention. Consumers who saw the advertisement were more likely to consider trying the product, especially if they already bought eco-friendly goods. However, price remained a possible barrier. Some consumers expressed interest in the product but wanted clearer information about value for money and long-term benefits. Recommendations for Future Advertisements Future campaigns should continue to emphasise sustainability, but they should also provide stronger evidence of product effectiveness. For example, advertisements could include comparisons showing how well the product cleans while remaining environmentally friendly. This would help reduce doubts about whether eco-friendly products are as powerful as traditional cleaners. P&G should also make future advertisements even more locally adapted. Italian family life, regional home traditions, and familiar supermarket contexts could be used to strengthen identification with the product. In addition, customer testimonials or short demonstrations could increase credibility. Finally, digital marketing should be expanded. Short videos for Instagram, TikTok, and YouTube could target younger consumers, while in-store promotions could encourage immediate trial. Promotional discounts or refill options could also help overcome concerns about price. Conclusion In conclusion, the P&G advertisement was successful because it combined environmental responsibility with a message that felt relevant to Italian consumers. It performed better than the competitor campaigns because it appeared less foreign and more connected to local values. Future advertisements should build on this success by offering clearer proof of effectiveness, stronger localisation, and more interactive digital content. Word count: approximately 525 words

Why This Report Works

 Advertisements could include… Why used: Modal verbs are useful for giving professional suggestions

Linking Words Examples:  Overall  By contrast  However  Finally  In conclusion Why used: They organise the report clearly and help the reader follow the argument. Step-by-Step Process
1. I identified the purpose: evaluate the advertisement and suggest improvements.
2. I created a report structure: introduction, aim, performance, recommendations, conclusion.
3. I used formal language: no personal opinions such as “I think.”
4. I compared competitors clearly: P&G was shown as more locally adapted than Johnson & Johnson and Unilever.
5. I added realistic evidence: audience reach, consumer reaction, purchase intention, price concerns.
6. I ended with practical recommendations: stronger proof, localisation, and digital campaigns.

Esempio di report writing, Esercizi di Inglese

Documenti correlati

Anteprima parziale del testo

Scarica Esempio di report writing e più Esercizi in PDF di Inglese solo su Docsity!

Exercise C – REPORT WRITING For this section you have 60 MINUTES, and you

can use a monolingual dictionary

Write a report on the situation below,

(total length: 500 – 550 words). Use your own words as far as possible. Be

sure to subdivide your writing into correctly structured paragraphs. Please

provide evidence of planning. Marks are given for understanding the main

points, grammatical accuracy, use of English and appropriate vocabulary. (

pts)