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Term (^) Definition Examples Reference
Anthropologist A person who studies
the human race, especially its origins, development, customs and beliefs. The anthropologist in me was fascinated. 5.2 Cultural Interpretations of Body Language Pag 107 5.2.1 Dimensions of Visual Interactions of People Pag 113
Appropriateness The quality of being
suitable, acceptable or correct for the particular circumstances. He questioned the appropriateness of their methods. 5.2.1 Dimensions of Visual Interactions of People Pag 112
Backlash A strong negative
reaction by a large number of people, for example to something that has recently changed in society. There was a conservative backlash against the feminism of the 80s. 5.2.1 Dimensions of Visual Interactions of People pag 113
Blasphemy Behaviour or language
that is offensive or shows a lack of respect for God or religion. He was accused of blasphemy. 5.5.1 Religious, National, and Political Symbols Pag 121
Blending colors Blending is the process
of fusing two colors together so that the paint transitions from one color to another, or combines to create a new color. A painter, for instance, summons images from the depths of her imagination, blending colors and strokes until her canvas is covered. 5.3 Cultural Interpretations of Colors Pag 116
Blunders A stupid or careless
mistake. one of the greatest policy blunders in history 5.3. 1 Colorful Blunders Pag 116
Body language The process of
communicating what you are feeling or thinking by the way you place and move your body rather than by words. I could tell from her body language that she was angry. 5.2 Cultural Interpretations of Body Language Pag 107
Brief description A written description of
the exact work and responsibilities of a job. There was no mention of any cleaning in my job description. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
Brochures A small magazine or^ Send for a free colour^ 5.1 Introduction to
book containing pictures and information about something or advertising something. brochure today! Visual Imagery in Public Relations Pag 106
Business
transaction
Business transaction is an interaction in the real world, usually between an enterprise and a person or another enterprise, where something is exchanged. For example, it could involve exchanging money, products, information, or service requests. Usually some bookkeeping is required to record what happened. The amount of the business transaction is shown in the base currency. 5.2.1 Dimensions of Visual Interactions of People Pag 114
Cartoonists A person who draws
cartoons. A notion that provided a lot of scope for cartoonists. 5.1 Introduction to Visual Imagery in Public Relations Pag 105 5.5.1 Religious, National, and Political Symbols Pag 121
Cautionary tales A cautionary tale is a
tale told in folklore to warn its listener of a danger. There are three essential parts to a cautionary tale, though they can be introduced in a large variety of ways. And that should be a cautionary tale for both of us. 5.2.1 Dimensions of Visual Interactions of People Pag 112
Controversy Controversy
(over/about/surrounding somebody/something) public discussion and argument about something that many people strongly disagree about, think is bad, or are shocked by. The controversy surrounding his latest movie continues. 5.5.1 Religious, National, and Political Symbols Pag 121
Depiction The act of showing
somebody/something in a particular way in They object to the movie's depiction of gay people. 5.5.1 Religious, National, and Political Symbols
language.
Illustrators A person who draws or
paints pictures for books, etc. Appealing illustrations created by a professional illustrator. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
Infographic Information or data that
is shown in a chart, diagram, etc. so that it is easy to understand. The article contained some useful infographics. 5.1 Introduction to Visual Imagery in Public Relations Pag 106
Interpersonal
comunication
Interpersonal communication involves the information, ideas, and feelings being exchanged verbally or non-verbally between two or more people. Face-to-face communication often involves hearing, seeing, and feeling body language, facial expressions, and gestures. Having exceptional communication and interpersonal skills. 5.1 Introduction to Visual Imagery in Public Relations Pag 106
INGO or NGO Both these organizations
work for the betterment of the societies and share the common goal. NGO works at a domestic level, whereas INGO, as the name suggests, operates on a global platform. The members of INGOs come from different parts of the world, whereas NGO is managed by the members of the local residents. On these occasions he visits the local INGO, the best way to have an idea of the situation he says. 5.1 Introduction to Visual Imagery in Public Relations Pag 106
Karma (In Buddhism and
Hinduism) the sum of somebody’s good and bad actions in one of their lives, believed to decide what will happen to them in the next life. The karma of coarseness is extremely heavy. 5.5.2 Popular Cultural Icons Pag 124
Kinesics The study of the way in^ I'm trained in kinesics,^ 5.2 Cultural
which certain body movements and gestures serve as a form of non- verbal communication. and I can't tell if you're bluffing or not. Interpretations of Body Language Pag 107
Magazines A type of large thin
book with a paper cover that you can buy every week or month, containing articles, photographs, etc., often on a particular topic; a similar collection of articles, etc. that appears regularly online. Her designer clothes were from the pages of a glossy fashion magazine. 5.1 Introduction to Visual Imagery in Public Relations Pag 106 5.2.1 Dimensions of Visual Interactions of People Pag 113
Marketers A person or business
whose job is to present, advertise and sell a company's products in the best possible way. A ompany that is a developer and marketer of software. 5.3. 1 Colorful Blunders Pag 116
Mindful Remembering
somebody/something and considering them or it when you do something. Mindful of the danger of tropical storms, I decided not to go out. Physical Space Pag 113
Mishap A small accident or
piece of bad luck that does not have serious results. There were a few minor mishaps, but we got it all done in the end. 5.3. 1 Colorful Blunders Pag 118
Misinterpretation A wrong or bad
understanding of somebody/something. A gross misinterpretation of the facts. 5.2 Cultural Interpretations of Body Language Pag 110
Multiculturalism The practice of giving
importance to all cultures in a society. We want to celebrate diversity and multiculturalism in this city. 5.3 Cultural Interpretations of Colors Pag 116
National symbols A national symbol may
be any object, sign, or emblem that carries additional meaning and represents a cultural or political nation. It is a basic element of national identification and communication, and of national action. They are a national symbol and are depicted on local license plates. 5.5.1 Religious, National, and Political Symbols Pag 121
Number 13/17 Friday the 13th is
considered an unlucky day in Western superstition. Oh no today is Friday the 13th and I have an exam, it will definitely go bad. 5.4 Cultural Perspectives on Numbers Pag 118
Oculesics Oculesics, a subcategory
of kinesics, is the study of eye movement, behavior, gaze, and eye- related nonverbal communication. Anxiety – wetness or moisture in the eyes. Anger – eyes glaring and wide open. Boredom – eyes not focused or focused on something else. Desire – eyes wide, dilation of pupils. Disgust – rapid turning away of eyes. Envy – glaring. Fear – eyes wide or looking downward; may also be closed. thanks to oculesics I can understand what people communicate with only the movement of the eyes. 5.2 Cultural Interpretations of Body Language Pag 107
Online newsrooms An online newsroom
(also referred to as an online press room) is essentially a simple web page whose purpose is to feature all your press releases and company news in one place. Also, you can choose to publish stories to a customised online newsroom, that can be integrated with the news section on your company website. 5.1 Introduction to Visual Imagery in Public Relations Pag 106
Open hand The Hamsa hand
remained constant through the changing of cultures and the establishment of major religions. Because it predates many formal religions, the image of the Hamsa hand has a place in almost every prominent religion. It remains a symbol of protection and hope for many. The dominant symbol is represented by the open hands. 5.2 Cultural Interpretations of Body Language Pag 109
Outcry Utcry (at/over/against
something) a reaction of anger or strong protest shown by people in public. There was outcry at the judge's statement. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
Outrage A strong feeling of
shock and anger. The judge's remarks caused public outrage. 5.5.1 Religious, National, and Political Symbols Pag 121
Pageant A public entertainment
consisting of a procession of people in elaborate, colourful costumes, or an outdoor performance of a historical scene. They brought the history books to life at the town's pageant. 5.2.1 Dimensions of Visual Interactions of People Pag 111
Packaging Materials used to wrap
or protect goods that are sold in shops. 5.4 Cultural Perspectives on Numbers Pag 118
Patting To touch
somebody/something gently several times with your hand flat, especially to show kind feelings. She patted the dog on the head. .2 Cultural Interpretations of Body Language Pag 111
Personal space The space directly
around where you are standing or sitting. He leaned towards her and she stiffened at this invasion of her personal space. Physical Space Pag 113
Photojournalism The work of gathering
and preparing news stories using mainly photographs, especially in a magazine. After this training, she has approached documentary photography and photojournalism. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
Sign of devil horns Is a hand^ gesture^ with a
variety of meanings and uses in various cultures. It is formed by extending the index and fingers while holding the middle and fingers down with the thumb. The "sign of the horns" hand gesture is used in criminal gang subcultures to indicate membership. The significance is both the resemblance of an inverted "devil horns" to the Latin letter 'M', and in the broader demonic connotation, of fierceness and nonconformity. And everywhere were guys with long hair making the sign of the horns of the Devil and playing air guitar. 5.2 Cultural Interpretations of Body Language pag 109
Social causes Issues or problems that
affect/influences many individuals within a society and people strive to solve the same. We help more than 8,000 social causes to make their projects possible every day. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
Stingy Not given or giving
willingly; not generous, especially with money. Don't be so stingy with the cream! 5.2 Cultural Interpretations of Body Language Pag 109
Stock market The stock market is
where investors buy and sell shares of companies. It's a set of exchanges where companies issue shares and other securities for trading. The private wealth stock market indicator therefore increases the investment ratio. 5.3 Cultural Interpretations of Colors Pag 115
Superstition The belief that particular
events happen in a way that cannot be explained by reason or science; the belief that particular events bring good or bad luck. Most cultures have their superstitions. 5.4 Cultural Perspectives on Numbers Pag 118
Symbolism The use of symbols to^ Poetry full of religious^ 5.2 Cultural
represent ideas, especially in art and literature. symbolism Interpretations of Body Language Pag 111
The OK sign The "OK" hand gesture,
commonly seen as a way of indicating that all is well, has now been classified as something else: a symbol of hate. Doctor showing ok sign, concept of healty man or trusting a doctor. 5.2 Cultural Interpretations of Body Language Pag 107
Thumbs down A gesture in which you
hold your hand out with your thumb pointed down in order to say no, to show disapproval, etc. If I don't, "thumbs down." 5.2 Cultural Interpretations of Body Language Pag 109
Thumbs up A thumbs-up or a
thumbs-up sign is a sign that you make by raising your thumb to show that you agree with someone, that you are happy with an idea or situation, or that everything is all right. Enthusiastic group of people giving a thumbs up. 5.2 Cultural Interpretations of Body Language Pag 109
Videograph videograph
somebody/something to make a video recording of somebody/something. The entire event is being videographed. 5.1 Introduction to Visual Imagery in Public Relations pag 105
Visual interaction In the field of Human-
Computer Interaction (HCI), Visual Interaction refers to the adoption of user interfaces for interactive systems, which make use of visual elements and visual interaction strategies with the aim of supporting perceptual inferences instead of arduous cognitive comparisons and computations. A boutique cafè where traditional style meets high tech, it enables customers to enjoy a superior experience based on engaging visual interaction and premium multimedia content. 5.2.1 Dimensions of Visual Interactions of People Pag 111
Vulture A large bird, usually
without feathers on its head or neck, that eats animals that are already dead Tell him to stop that understudy hovering there like a vulture. 5.1 Introduction to Visual Imagery in Public Relations Pag 105
