Describing Trends
Adverbs
quickly = a rapid change
Gradually = a constant, regular change
Steadily = a slow, step-by-step change
Amounts
Significantly = a large change
Sharply = a sudden change
Slightly = a small change
Phrase
Upward movement
oSales grew slowly
oWe saw a steady improvement in our brand image
oOur profits rose sharply
oThere was a slight growth in inflation
Downward movement
oWe had a considerable decrease in our market share
oUnemployment fell significantly
Small movement
oSales grew slowly
oThere was a slight growth in inflation
Medium / large movement
oWe saw a steady improvement in our brand image
oWe had a considerable decrease in our market share
oOur profits rose sharply
oUnemployment fell significantly
Movement Type
Upward
oVerbs
Go up
Improve
Rise
Increase
Upward
oNouns
Growth
Improvement
Rise
Increase
Downward
oVerbs
Go down
Fall
Decrease
