Headstand method
What can we do to make the customers think worse about discounters’ image? (quality,
service, etc.)
Challenge: What do we need to consider to create a digital business concept to improve
Aldis image?
Headstand: What do we need to do to fail with the digital business concept?
Negative
Have a complicated website
Not be punctual on the deliveries
Not advertise
Fire well educated employees and hire random people who are not familiar with our
product range and are really unfriendly
No social media interaction with the customers
No influencers, no new trends (eg. Food bloggers, tiktok,etc.)
Not be transparent when it comes to the products, ingredients and origin
Stay with the current business model and not go digital
Not tell anyone about it
Visuals
Website
Advertisement
Social Media
Influencers & Trends
Reliability
Transparency
Punctual deliveries
Service
Image
Digitalization
Reputation
