Price Elasticity of Demand for iPhones and Yoga Lessons: Calculation and Analysis, Study notes of Market economy

Calculations and analysis of the price elasticity of demand for iPhones and yoga lessons based on given demand and supply equations. It also discusses the concept of opportunity cost, productive and allocative efficiency, and the impact of taxes on goods. The document also includes a note to professors about agricultural goods and their price elasticity of demand.

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Problem Set 3 Suggested Solution
1. Apple is the only company that can produce the iPhone. Suppose the demand for iPhones in
2011 is:
Q = 60,000,000 - 50,000 x $P.
For what prices is the elasticity of demand for iPhones greater than one? For what priCes is the
elasticity of demand for iPhones less than one? At what price is the elasticity of demand for
iPhones equal to one? What can you say about the price (i.e., adding up what the purchaser pays
Apple and what the phone company pays Apple) Apple should have charged for iPhones in 2011
to maximize its year-2011 profit? Suppose that you learn that it only costs Apple $50 to purchase
and ship an additional iPhone to the U.S. Does this allow you to sharpen your answer?
A: Q = 60000000 – 50000P is the same equation as P = 1200 – 50000Q
When the price goes from 1101 to 1099 quantity goes from 4950000 to 5050000—a
percentage change of 10000/5000000 = 2% for a price change of 0.18% for an elasticity of
11.1
When the price goes from 1001 to 999 quantity changes by a percentage change of 1% for a
price change of .2% for an elasticity of 5.
When the price goes from 901 to 899 quantity changes by a percentage change of 0.67% for
a price change of .22% for an elasticity of 3.
When the price goes from 801 to 799 quantity changes by a percentage change of 0.5% for
a price change of .25% for an elasticity of 2.
When the price goes from 701 to 699 quantity changes by a percentage change of 0.4% for
a price change of .29% for an elasticity of 1.4.
When the price goes from 601 to 599 quantity changes by a percentage change of 0.333%
for a price change of .333% for an elasticity of 1.
And when the price is below 600, the elasticity will be less than one: demand will be
inelastic.
A profit-maximizing monopolist should never charge a price where the price-elasticity of
demand is less than one. It could raise its costs and produce less, and so have higher
revenue and lower costs. So the price of the iPhone (to customers plus how much the phone
companies pay on the customer’s behalf) should be above $600
If you are told that the marginal variable cost of an iPhone is $50, you know that
practically all of the extra revenue earned by selling extra iPhones goes straight to the
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Problem Set 3 Suggested Solution

  1. Apple is the only company that can produce the iPhone. Suppose the demand for iPhones in 2011 is:

Q = 60,000,000 - 50,000 x $P.

For what prices is the elasticity of demand for iPhones greater than one? For what priCes is the elasticity of demand for iPhones less than one? At what price is the elasticity of demand for iPhones equal to one? What can you say about the price (i.e., adding up what the purchaser pays Apple and what the phone company pays Apple) Apple should have charged for iPhones in 2011 to maximize its year-2011 profit? Suppose that you learn that it only costs Apple $50 to purchase and ship an additional iPhone to the U.S. Does this allow you to sharpen your answer?

A: Q = 60000000 – 50000P is the same equation as P = 1200 – 50000Q

When the price goes from 1101 to 1099 quantity goes from 4950000 to 5050000—a percentage change of 10000/5000000 = 2% for a price change of 0.18% for an elasticity of 11.

When the price goes from 1001 to 999 quantity changes by a percentage change of 1% for a price change of .2% for an elasticity of 5.

When the price goes from 901 to 899 quantity changes by a percentage change of 0.67% for a price change of .22% for an elasticity of 3.

When the price goes from 801 to 799 quantity changes by a percentage change of 0.5% for a price change of .25% for an elasticity of 2.

When the price goes from 701 to 699 quantity changes by a percentage change of 0.4% for a price change of .29% for an elasticity of 1.4.

When the price goes from 601 to 599 quantity changes by a percentage change of 0.333% for a price change of .333% for an elasticity of 1.

And when the price is below 600, the elasticity will be less than one: demand will be inelastic.

A profit-maximizing monopolist should never charge a price where the price-elasticity of demand is less than one. It could raise its costs and produce less, and so have higher revenue and lower costs. So the price of the iPhone (to customers plus how much the phone companies pay on the customer’s behalf) should be above $

If you are told that the marginal variable cost of an iPhone is $50, you know that practically all of the extra revenue earned by selling extra iPhones goes straight to the

bottom line, so that the profit-maximizing price will be close to the revenue-maximizing price. Therefore you can sharpen your answer and conclude that the profit-maximizing price for iPhones is close to $600.

  1. Consider the following two demand curves for yoga lessons in Sunnydale: Q = 120 - 3P; and PQ^2 =
  2. Consider the market-day supply curve Q = 20. What is the price for each demand curve? Suppose that on one day the market day supply curve is Q = 15. What is the price for each demand curve?

A: For the first demand curve and the first supply curve set the quantity from the demand curve equal to the quantity from the supply curve, 120 – 3P = 20; P = 33 1/3; Q = 20. For the second demand curve and the first supply curve substitute the supply curve expression for quantity into the demand curve, P/400 = 20000; P = 50 Q = 20. For the first demand curve and the second supply curve set the quantity from the demand curve equal to the quantity from the supply curve, 120 – 3P = 15; P = 35; Q = 15. For the second demand curve and the second supply curve substitute the supply curve expression for quantity into the demand curve, P/225 = 20000; P = 88.89 Q = 15.

  1. Consider the following two demand curves for yoga lessons in Sunnydale: Q = 120 - 3P; and PQ^2 =
  2. Consider the short-run supply curve Q = 3 x P. What is the price for each demand curve? What is the quantity? Suppose that the short-run supply curve is Q = 3 x P + 10. What is the price for each demand curve? What is the quantity?

A: For the first demand curve and the first supply curve set the quantity from the demand curve equal to the quantity from the supply curve, 120 – 3P = 3P; 6P = 120; solving P = 20; Q = 60. For the second demand curve and the first supply curve substitute the supply curve expression for quantity into the demand curve, P(9P^2 ) = 20000; 9P^3 = 20000; taking the cube root: P = 13.04 Q = 39.12. For the first demand curve and the second supply curve set the quantity from the demand curve equal to the quantity from the supply curve, 120 – 3P = 3P+10; solving P = 18.33; Q = 65. For the second demand curve and the second supply curve substitute the supply curve expression for quantity into the demand curve, P(3P+10)^2 = 20000; 9P^3 + 60 P^2 + 100P = 20000; solving the cubic: 10.93 Q = 42.79.

  1. Consider the following two demand curves for yoga lessons in Sunnydale: Q = 120 - 3P; PQ = 750. Consider the very long run supply curve P = 20. What is the quantity for each demand curve? Suppose that improvements in technology lead the very long run supply curve to shift down to P = 15. What is the quantity for each demand curve?

A: For the first demand curve, Q=60. For the second demand curve, Q=37.5. With the new ver long-run supply curve P=15, Q=45 for the first demand curve and Q=50 for the second.

  1. In your estimation, what are the four most important reasons Partha Dasgupta believes are responsible for the fact that Becky's life options are broader than Desta's?

There are two approaches. The first one is relatively straightforward from the material at the beginning of the class. Perhaps, the second method is more relevant.

First, we may want to know how using the concept of opportunity cost and gain from trade can explain why everyone is better off than in autarky. By specializing in what each person has comparative advantage in and allow them to trade, we can consume at point outside of the PPF – points which were unattainable if people were not allowed to trade.

Second, a market system does allow us to achieve both productive and allocative efficiency. A comprehensive answer may need to go a little bit further to explain these two concepts. Productive efficiency (PE): produce with the least cost method (in term of opportunity cost) and allocative efficiency (AE): produce what the society wants. While PE can be achieved by a centrally planned economy, only a laisser-faire market will allow us to achieve AE through price signal.

  1. Describe how market forces reach an equilibrium where the quantity demanded exactly equals the quantity supplied. Limit your answer to, at most, 100 words.

A: A graph will make the answer a lot more intuitive. Suppose that for some reason, the market is not yet at equilibrium (point E, the intersection between Demand and Supply). If the current market price is at PA greater than the equilibrium price, quantity demanded is less than quantity supplied, resulting in excess supply (or demand shortage). Some sellers may not be able to sell their goods. To clear the market, the sellers have to reduce price. At the same time, as price falls, quantity demanded increases. We move along the supply and demand curve until equilibrium is reached.

E

P

Q

PA

PB

Excess Supply

Excess Demand

S

D

The opposite is when the initial price is less than the equilibrium price. Then quantity demanded is greater than quantity supply, or we have an excess demand (or supply shortage) situation. Some buyers may not be able to buy the goods at low price. Thus, buyers bid up the price to get a chance to get the goods. We move back to equilibrium at point E where quantity demanded is equal to quantity supplied.

  1. Why are producers able to pass on most of a tax on goods like cigarettes and gasoline onto consumers? Why would producers bear most of a tax on agricultural goods?

A: For most addictive goods like cigarettes, alcohol, and in the extreme case drugs, the demand is very inelastic. For goods with no alternative like gasoline, the demand is also inelastic, at least in the short term. Note that the word “inelastic” I used here means that the demand doesn’t change much as we increase the price, or the demand schedule of such goods is very steep. When we talk about the price elascitity of demand , “inelastic” means that the absolute value of the coefficient is less than 1. For such goods, the burden of the tax is born mostly by the consumers, as shown in the graph. A tax results in higher prices (thus tax revenue for the government), and in little change in the quantity demanded.

  • Note to Prof. Brad and fellow GSIs:

E

QE

P

Q

PE

PC

PS

A

B

Consumer’s Burden of Tax

Producer’s Burden of Tax

Tax

Demand for Cigarettes or Gasoline

g) Lack of institutions that facilitate market operations such as financial institution or limited liability joint stock companies where Becky can invest and pool risk.

  1. Professor DeLong has claimed that the experience of the twentieth century teaches us that what share of our prosperity rests on the foundations of the market economy? Why has he said this? Do you find his argument convincing? Why or why not? Limit your answer to, at most, 150 words.

(Just what I think)

Prof. Delong mentioned several times in his note that there is a five-fold difference in efficiency between a centrally-planned and a market economies. Why do we need to know this, and perhaps, study economics? A market economy can deal well with the very problem facing the world: resource scarcity. Price signal guides the market towards producing goods that are most desired by the society. Market economy allows specialization and trade and creates a win-win situation in which everyone is better off. Market economy eliminates the cost of coordination or cost of governing the market in a centrally planned economy. However, one may raise a counter argument about the fairness of income distribution, and the fairness of international trade and those suffer the most are always poor and less developed countries.

  1. Describe how a market system efficiently allocates scarce resources. Limit your answer to, at most, 100 words.

There are two approaches. The first one is relatively straightforward from the material at the beginning of the class. Perhaps, the second method is more relevant.

First, we may want to know how using the concept of opportunity cost and gain from trade can explain why everyone is better off than in autarky. By specializing in what each person has comparative advantage in and allow them to trade, we can consume at point outside of the PPF – points which were unattainable if people were not allowed to trade.

Second, a market system does allow us to achieve both productive and allocative efficiency. A comprehensive answer may need to go a little bit further to explain these two concepts. Productive efficiency (PE): produce with the least cost method (in term of opportunity cost) and allocative efficiency (AE): produce what the society wants. While PE can be achieved by a centrally planned economy, only a laisser-faire market will allow us to achieve AE through price signal.

  1. Describe how market forces reach an equilibrium where the quantity demanded exactly equals the quantity supplied. Limit your answer to, at most, 100 words.

E

P

PA

PB

Excess Supply (^) S

A graph will make the answer a lot more intuitive. Suppose that for some reason, the market is not yet at equilibrium (point E, the intersection between Demand and Supply). If the current market price is at PA greater than the equilibrium price, quantity demanded is less than quantity supplied, resulting in excess supply (or demand shortage). Some sellers may not be able to sell their goods. To clear the market, the sellers have to reduce price. At the same time, as price falls, quantity demanded increases. We move along the supply and demand curve until equilibrium is reached. The opposite is when the initial price is less than the equilibrium price. Then quantity demanded is greater than quantity supply, or we have an excess demand (or supply shortage) situation. Some buyers may not be able to buy the goods at low price. Thus, buyers bid up the price to get a chance to get the goods. We move back to equilibrium at point E where quantity demanded is equal to quantity supplied.

  1. Why are producers able to pass on most of a tax on goods like cigarettes and gasoline onto consumers? Why would producers bear most of a tax on agricultural goods?

To explain this part better, students also need to draw good graphs.

For most additive goods like cigarette, alcohols and to the extreme case, drug, the demand is very inelastic. For goods with no alternative like gasoline, the demand is also inelastic, at least in the short term. Note that the word “inelastic” I used here means that the demand doesn’t change much as we increase the price, or the demand schedule of such goods is very steep. When we talk about the price elascitity of demand coefficient , “inelastic” means that the absolute value of the coefficient is less than 1.

For such goods, the burden of tax is born mostly by the consumers, as shown in the graph. Tax only results in higher price (thus tax revenue for the government), yet quantity demanded changes very little.

D

P

PC A

Consumer’s Burden of Tax

Demand for Cigarettes or Gasoline

  1. Why are producers able to pass on most of a tax on goods like cigarettes and gasoline onto consumers? Why would producers bear most of a tax on agricultural goods?