Psychology Paper 2 2019 Amelia Porteous
1. A
2. B
3. The unconscious is where traumatic events or memories from childhood are
repressed, so that the people can continue with their everyday life without unpleasant
memories dominating their consciousness.
4. The first aspect of the mediational processes of social learning is attention, of which
the adverts fully dominate firstly by being an advert in the first place where people will
see the product, and by the constant use of tiger themes, so the audience fully
notices it. This also influences the retention factors. The drawn ‘tiger stripes’, use of
the ‘a bottle of tiger’ and the use of the word tiger in all the speech all increase the
likelihood the Tiger product and the use of it is remembered. The Tiger advert may
also reinforce the reproducibility of it, saying that ‘anyone’ can uese Tiger, and
provides motivation by showing the clear benefit in how the rugby player ‘easily
wipes the stain from the carpet’.
5. The social learning theory suggests that people are more likely to imitate behaviour
when they observe a role model modelling the behaviour, preferably someone with
traits they’d like to possess themselves. Hence the company used a famous rugby
player in their advert.
6. 4688-2522= 2166 2166/2522 x 100 = 85.88% so percentage increase= 86%
7. By using a female role model/ female rugby player instead of a male one
8. Wundt was the ‘father of experimental psychology’ and set up the first laboratory for
psychology in 1879, believing all aspects of nature [including the human mind] coils
be studied scientifically and empirically. His approach became known as
structuralism [which was the use of scientific methods to study the human
consciousness by breaking its structure into smaller components like sensations and
perceptions]. This displays how he helped separate psychology from the likes of
biology and philosophy, paving the way for the acceptance of psychology as a
science.
Wundt used introspection to do so, which involved ‘looking into’ a person’s mind by
having them examine their inner world by consciously observing their thoughts and
emotions. It first involves stimulus exposure in controlled conditions followed by an
internal examination [where observations were reported back] and analysis of the
information by psychologists. The made use of laboratory experiments and controlled
conditions suggested the first paradigm shift in psychology and how to approach it in
a more scientific way.
However, there is no way to assess the reliability of Wundt’s interpretations or the
individuals’ self reports as it is impossible to validate or dispute someone's thoughts.
This limits the scientific nature of Wundt’s research and the role it had in
psychology’s emergence as a science.
