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ACTIVITY IN CREATIVE NON-FICTION/ ST CENTURY LITERATURE FROM THE PHILIPPINES AND THE WORLD RAINIER M. MIRANDA = GRADE 12-GAS

COCA-COLA – “MEET JOE GREENE”

• DESCRIPTION: In 1979, Coca-Cola and the NFL teamed up to bring Mean Joe Greene into America’s hearts. This ad has gone on to become one of the most famous commercials in Super Bowl history. It has also won several advertising awards including a Clio and a Cannes Gold Lion. This iconic commercial stars Joe Greene who at the time played defensive tackle for the Pittsburgh Steelers. This Multimedia of Broadcasting Media is Television.

WAYNE’S WORLD- PIZZA HUT, DORITOS,

PEPSI, REEBOK AND MANY OTHERS

• DESCRIPTION: Perhaps the most memorable example of product placement in films can be seen in Wayne’s World, where multiple brands are so obviously being used that it adds to the comedic value of the film. If you’ve watched the film, you can just picture Garth dressed head to toe in Reebok gear, expressing how sad it is that “people only do things because they’re gonna get paid.” This Multimedia of Broadcasting Media is Movie.