Docsity
Docsity
Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity

Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan

Guidelines and tips
Guidelines and tips
Sell on Docsity
Sell on Docsity
Docsity AI
Docsity AI
Log inSign up

Prepare for your exams

Study with the several resources on Docsity

Find documents

Prepare for your exams with the study notes shared by other students like you on Docsity

Search for your university

Find the specific documents for your university's exams

Docsity AINEW

Summarize your documents, ask them questions, convert them into quizzes and concept maps

Explore questions

Clear up your doubts by reading the answers to questions asked by your fellow students

Earn points to download

Earn points by helping other students or get them with a premium plan

Share documents
download point icon20 Points

For each uploaded document

Answer questions
download point icon5 Points

For each given answer (max 1 per day)

All the ways to get free points
Get points immediately

Choose a premium plan with all the points you need

Study Opportunities

Choose your next study program

Get in touch with the best universities in the world. Search through thousands of universities and official partners

Community

Ask the community

Ask the community for help and clear up your study doubts

Free resources

Our save-the-student-ebooks!

Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors

Banner Exchange - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Acharya Nagarjuna UniversityFundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Big Picture, Pathways, Debt, Optimal, Capital, Enhanced, Cost, Present, Sector, Cycle

Typology: Slides

2012/2013

Uploaded on 07/29/2013

alok-sarath
alok-sarath 🇮🇳

4.3

(35)

143 documents

1 / 10

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
Banner exchange sites
• Banner exchange sites aid online store promotion.
• Banner exchange agreements are made between
sites that sign up for the service.
• The BES organizes the exchanges, enforces banner
exchange rules, collects statistics about customers,
and rotates ads on the sites.
• A click through count is the number of visitors that
a banner produces at a site.
• Examples: Banner Exchange, Exchange-it,
SmartClicks
Docsity.com
pf3
pf4
pf5
pf8
pf9
pfa

Partial preview of the text

Download Banner Exchange - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity!

Banner exchange sites

  • Banner exchange sites aid online store promotion.• Banner exchange agreements are made between

sites that sign up for the service.

  • The BES organizes the exchanges, enforces banner

exchange rules, collects statistics about customers,and rotates ads on the sites.

  • A click through count is the number of visitors that

a banner produces at a site.

  • Examples:

Banner Exchange

,^ Exchange-it

SmartClicks

Full-service mall-style hosting

Full-service hosting sites provide:

  • High-quality tools• Storefront templates• An easy-to-use interface• Quick Web page creation and maintenance• No required banner advertising In exchange these sites may charge: - One-time set up fees• Monthly fees• A percentage of each transaction• A fixed amount per each transaction

Midrange packages

Distinction from basic e-commerce packages:• The merchant has explicit control over

  • Merchandising choices– Site layout– Internal architecture– Remote and local management options
    • Other differences include price, capability,

database connectivity, software portability,software customization tools, computerexpertise required of the merchant.

Features

  • Prices range from $2000 to $9000.• Hosted on the merchant’s server.• Typically has connectivity with complex database

systems and stores catalog information.

  • Several provide connections (“hooks”) into existing

inventory and ERP systems.

  • Highly customizable• Requires part-time or full-time programming talent.• Examples:

INTERSHOP efinity

,^ WebSphere Commerce

Suite

Features

  • Good tools for linking supply and purchasing.• Can interact with the inventory system to make

the proper adjustments to stock, issue purchaseorders, and generate accounting entries.

  • Example: Wal-Mart
    • Allows several suppliers to make decisions

about resupplying

  • Results in cost savings in inventory
    • Examples:

WebSphere Commerce Suite

,^ Netscape

CommerceXpert

Web platform choices

  • Hardware, operating system, and application server

software must be considered together since eachaffects the other.

  • Whatever your choice you must ensure that the

server hardware is scalable, meaning that it can beupgraded or a new server added as necessary.

  • Other needs, such as a database server, should be

handled by separate hardware. Database productshave large processing needs.

Benchmarking

-^ Benchmarking

is testing used to compare the

performance of hardware and software.

  • Results measure the performance of aspects such

as the OS, software, network speed, CPU speed.

  • There are several Web benchmarking programs.

For examples see Figure 3-4 on page 87.

  • Anyone considering buying a server for a heavy

traffic situation or wanting to make changes toan existing system should consider benchmarks.