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Brand - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Acharya Nagarjuna UniversityFundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Brand, Incorporates Customers, Perceptions, Services, Trusted Brand, Products, Services, Meet Customers, Images, Slogans

Typology: Slides

2012/2013

Uploaded on 07/29/2013

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Building Your Brand
•A brand
–Incorporates customers’ perceptions of and experiences with a
business
–Combination of name, logo, and design that identifies a business’s
products and services in consumers’ minds
–Trusted brand can drive sales
–Examples
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Download Brand - E-Commerce - Lecture Slides and more Slides Fundamentals of E-Commerce in PDF only on Docsity!

Building Your Brand

A brand

Incorporates customers’ perceptions of and experiences with abusiness

Combination of name, logo, and design that identifies a business’sproducts and services in consumers’ minds - Trusted brand can drive sales - Examples

Building Your Brand

(continued)

Define how you want products/services perceived bycustomers

Understand core elements of e-business

Differentiate core elements from competitors’ core elements - Identify how products/services meet customers’ needs - Decide how to convince customers that products/services best meettheir needs

Building Your Brand

(continued)

Domain name (URL) and branding

Address associated with a Web page › Can be used to help build a brand › Single- and common-word domain names largely already taken^  Office.com, Business.com, dell.com  MAKE Website Synonymous with the Brand

Building Your Brand

(continued)

Use creative “brainstorming” to developbrand name

Create list of words or phrases and combine themin creative ways

Ask for help from friends, family, advisors

Pay for professional help in developing brandname

The Namestormers, NameLab

Building Your Brand

(continued)