Business Communication - Code Switching, Study notes of Communication and Presentation Skills

This document about Code Switching, Examples of some Advertisements, Negative Use, Some other examples, Code switching or code mixing , Primary mission .

Typology: Study notes

2010/2011

Uploaded on 09/02/2011

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Code Switching

Code switching or code mixing is an effective way of communicating with multilingual people. It can appeal to cognitive and Affective faculties. The appeal can be rational or emotional. Effective use in Advertizing: Primary mission is to reach the customer: create awareness,and influence the buying behaviour

Examples of some Advertisements Wish karo, Dish karo Hungry kya? Double Dhamaka Aiye mere saath kahiye Eastern Tigers ko ALL THE BEST Aam admi meets glam aadmi in BIG BOSS

Some other examples  (^) Sorry  (^) Good Morning  (^) Jab we met  (^) Love aaj kal