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This is lecture for E-Commerce course. It was delivered by Prof. Abhra Honnenahalli at Acharya Nagarjuna University. It inlcudes: Business, Models, Commercial, B2B, B2C, Strategies, Plan, Profit, Marketplace, Value, Proposition
Typology: Slides
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Identify the key components of e-commerce business models. Describe the major B2C business models. Describe the major B2B business models. Recognize business models in otheremerging areas of e-commerce. Understand key business concepts andstrategies applicable to e-commerce.
Business model a set of planned activities designed to result ina profit in a marketplace Business plan a document that describes a firm’s businessmodel E-commerce business model a business model that aims to use andleverage the unique qualities of the Internetand the World Wide Web.
Why will customers choose to dobusiness with your firm instead ofanother company? What will your firm provide that otherfirms do not and cannot?
advertising model subscription model transaction fee model sales model affiliate model
Transaction fee revenue model a company receives a fee for enabling orexecuting a transaction (eBay or E-Trade) Sales revenue model a company derives revenue by selling goods,information, or services (Amazon orDoubleClick) Affiliate revenue model a company steers business to an affiliate andreceives a referral fee or percentage of therevenue from any resulting sales (MyPoints)
Page 61, Table 2.
how many competitors are active how large are their operations the market share of each competitor how profitable these firms are how they price their products
Page 62, Figure 2.
