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PREFACE
Rice is the staple food of Filipinos. For them, meals will not be completed without rice, as it is not normal to see a typical Filipino who eats fried chicken partnered with a slice of loafed bread, or a piece of pan de sal. For them, every viand is forever accompanied by rice, and nothing but rice (Diaz, 2012).
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__ It is in the above context that the proponents have come up with the idea of introducing a product to be labeled as ______. _______ is a rice take-out meal; a variety of fried rice and rice toppings in a very affordable price and packed into ready-to-go boxes. It has _______,_______ and ______which varies from menu selections. The proponents chose this kind of business because it is projected to be highly marketable in the locality. Based on observation, it can be seen that many
establishments sell different short _________. The proponents consider that a large number of community people will patronize the product because of its convenient production; it is very handy and timesaving. With the foregoing attributes, the product is anticipated to become more popular as the time goes on. With the expected popular demand of the product, the proponents decided to venture on this kind of business.
Market Description The target market of the proposed business is the municipality of______, specifically the population of the urban barangays. The proponents choose the Municipality of ________ to establish the business due to the fact that it is the center of trade and industry in the province. The continuous establishment of different business industry as well as government agencies and private offices is a good economic engine for the cityhood of the municipality. According to the latest 2024 census of Philippine Statistic Authority (PSA) of Alaminos City, Pangasinan the municipality has a total population of _____with a growth rate of 1.71% annually. Among the 38 barangays in the municipality, 24 barangays are situated in the rural areas while the remaining 14 barangays are in the urban areas which include Barangay, _____,________,_______ and _____with a total population of individuals. The potential target market of the proposed business will be the individuals under the age bracket of ___ to ___ years old which comprises ____% of the total population in the urban areas of the municipality. In summary, the proposed business has a potential target market of ______ as of the year 2025. As per market trend, there was a growing demand of ______meals in the market due to the continuous increase of the population and working force in the municipality. Moreover, most people do not have the time to prepare breakfast and it is more convenient for them to just buy ______ in _______. In regards with this, the supply of _____ meals in the market are not enough to satisfy the demand of the product. The proposed business will surely surpass the competition in the market because of the uniqueness of the product offered by the business which is more economical and convenient compared with the other ______in the market.
Marketing Strategies The proposed business will use different marketing strategies which were based on 7 P’s of marketing management. Product Strategies The proposed business will offer a new variety of ____________________________ available in the market. _________________is a new variety of ____that will be surely patronized by the customers, because it is very common and considered to be one of __________. The product will be packed ________ with the logo of the business. The materials and ingredients to be used will be fresh, purchased _____in ______. Price Strategies The common prices of ______ in the market are ranging from Php 30.00 to Php 50.00. The proposed business will offer the product at Php _____per _____. The product will be priced _________ than the established competitors so that __________________________. Place Strategies To properly distribute the product to the target market, the proposed business will provide a ____________________ in ______________________.which will be the production site of the business and where the customers can avail or purchase the product directly and conveniently. Promotional Strategies Promotion will also be a good marketing strategy in order for ___________. The proposed business will promote the business through posting of _______- in different
CHAPTER III
Operational Plan Product Description The proposed business will produce different ______ that will surely be patronized by the customers. The business offers three kinds of ______ namely _________. DESCRIBE YOUR PRODUCT/PRODUCT MENU/SERVICE HERE. PRODUCT PRODUCT PRODUCT Fig. 1. Sample product of Boxsilog Food Cart in San Jose, Occidental Mindoro.
Production Process In order to produce ____ of each variety of ____________________ ______________________, the following are the needed ingredients and procedure: Table 6. List of raw materials of ____________________ in ______________________. Quantity Description 9 kilos Rice kilos kilos kilos pieces bottles packs pieces In selecting the right quality of ingredients of the product, the following are suggested to maintain the quality of the products.
Total Php Sanitation and food production ethics are to be highly observed. So the following equipment are to be purchased as well. Table 9. Production supplies of__________________________. Quantity (^) Particulars Unit Cost Total Cost Php 20.00 Php 60. 30.00 90. 20.00 60. 20.00 60. Total Php 270. Building and Facilities The proposed business will provide a mobile food cart instead of renting a small space. The mobile cart will be the production area and store of the business. The _______ will stay at. _____________________________________ Fig. 2. The _______in _____________________________________
Location The proposed business will be established at____________________. The location of the business was strategically located because it was ________________. The location of the proposed business was also surrounded by different public and private schools namely and ____________________ Figure 3. Vicinity map of _______in _____________________________________. Capacity and Scheduling The proposed business intends to produce _____ packs of each meals in a box namely every day or the proposed business has the capacity_____of ________daily. The proposed business will operate seven days a week from in the morning up to pm in the evening. The table below shows the production capacity of the proposed business. Table 10. Production capacity of **_______in
Product Daily Monthly Annually**
Utilities The proposed business will use the local electric cooperative, the Pangasinan Electric (________). The water supply will come from ______ Water District (WD). The communication and fuel will come from _______and___________. Table 12. Utilities to be used by _____________in Alaminos, Pangasinan. Utilities Source Monthly (Php) Annually (Php) Electricity Water Communication Fuel Total Waste Management Waste will be properly disposed in compliance to the
The proposed business will need ______workers, composed of ________,________,______and a ________. The position of the will be exclusive only for the partners and must meet the qualification standard set by the partnership. Fig. 5. Organizational chart of ________in Alaminos, Pangasinan Qualification Standard The proposed business will need qualified personnel to perform all the duties and responsibilities in order for the business to operate efficiently and effectively. The following will be the qualifications required in hiring the needed personnel. Manager/Cashier
- Must one of the partners
- At least 20 years old
- Must be a graduate of any business related course
- With good leadership skills
MANAGER
P
Production Workers
- Male/Female
- Atleast 20 years of age
- Must have experience in this kind of work
- Physically fit
- Honest and hardworking Job Description The following are the duties and responsibilities of the personnel of the proposed business. Manager/Cashier
- Prepare plans, policies and guidelines of the business
- Monitors the inventory and sales
- Control the operations of the business
- Supervise and motivates the personnel
- Responsible for the bookkeeping and accounting of financial aspects of the business. Production Workers
- Prepare the products and maintains the equipment
CHAPTER V
FINANCIAL PLAN
Project Cost The needed capital to start the business was determined by calculating the estimated project cost. The estimated project cost is Php 290,658.33 consisting of pre- operating expenses of Php 10, 000.00, capital outlay of Php 56, 500.00 and working capital of Php 224,158.33. The working capital was computed for the first two months of operations. Name of the Proposed Busines Projected Cost Pre- Operating Expense Preparation of Feasibility Study 3,000. registration and licensing 5,000.00 8,000. Capital Outlay Production Equipment 7,300. Service Vehicle 50,000.00 57,300. Working Capital Production cost 111,886. Salaries and Benefits 1,333. Utilities Expense 1,600. Rent Expense 6,000. Depreciation Expense 12,920. Repair and Maintenance 2,000. Miscellaneous Expense 2,000. Promotion and Advertising 3,000.00 140,740. 206,040.
Sources of Financing Based on the calculation, the needed capital to start the operation is two hundred six thousand forty pesos and 33 centavos (Php 206, 040.00). Since the proposed business will be formed as a partnership which is composed of 6 members, the partners are required to equally invest forty eight thousand four hundred forty three peos and six centavos (Php 35, 585.56). Capital investment will come from their personal savings and assistance from immediate family. Projected Financial Statement The projected financial statements include the Projected Income Statement, Projected Statement of Cash Flow and Projected Statement of Financial Position. The projected Financial Statements of xxxxx for the first five years of operations are presented on Appendix “D” to “F”. An Income Statement is a formal statement showing the performance of the entity for a given period of time. The performance of the entity is primarily measured in terms of the level of income earned by the entity through the effective and efficient utilization of resources (Valix, Peralta and Valix, 2016). Thus, to show the results of operation of the proposed business in five years of operations Projected Income Statement was prepared. The income statements are projected for the first five years of operations. For the detailed computation of projected income statements please refer to Appendix “D”, entitled Projected Income Statement.
