Business Plan Format (example)
The body of the plan must not exceed 20 pages. This does not include financials or other
appendices (a.k.a. exhibits). Exhibits must not total more than 5 additional pages for a total of 25
pages. Resumes of the team members and/or advisors are also not included in the page limit
restrictions.
*Note this is an introduction for your full business plan and separate from the 1 page
Executive Summary that you are submitting through this template.
I. Introduction / Executive Summary (1-2 pages)
• Your business idea or concept
• Your social mission
• The target market and size
• The target customers
• Your competitive advantage
• Barriers to entry
• Estimated year of breakeven profitability
• Estimated quantitative social impact
• Three years of estimated revenues and net income
• Your funding requirements
II. Business Overview
• Company description and business model
• Value proposition- financial
• Value proposition- social or environmental
• Vision
• Current status
• Current or committed funding and all funding sources
III. The Market Opportunity (the problem, the customer's pain)
• Why is this such a great idea? Define the problem, describe the pain
• Competitive analysis (how the problem is not being solved by competitors)
IV. Market Solution
• Product or service
• Description of a working model or prototype, if appropriate
• How you will remove the pain, solve the problem
• Ability to create barriers to entry
V. The Market
• Identification of customer(s)
• Market size, analysis and forecast
• Industry analysis and forecast
