BUSINESS PLAN FORMAT
Micro and Small Scale Business
Table of Contents
Pages
1. Executive Summary………………………………………………………………..... i
1.1. Type of Business …………………………………………………………………
1.2. Name and address of the Business ………………………………………….
1.3. Names and addresses of enterprise proponents ………………………….
1.4. Product and/or Services ………………………………………………………….
1.5. Business Goals/Mission/ Objective and Performance Target
1.6. Background of Business Venture ………………………………………………….
2. Marketing Plan ……………………………………………………………………………
2.1. Product or Service ……………………………………………………………………
2.2. Target Market ……………………………………………………………………........
2.2.1. Area Coverage …………………………………………………………………
2.2.2. Consumer/customer …………………………………………………………..
2.3. Demand and Supply Analysis ………………………………………………………
2.3.1. Total potential demand ………………………………………………………
2.3.2. Present supplier/competitor
2.4. Projected Sales
2.4.1. Per Month
2.4.2. In Volume and in pesos
2.5. Marketing program/strategies
2.5.1. Consider the practices of competitors
2.5.2. Own marketing program/strategies
2.6. Marketing/Selling Expenses
3. Production/Operations Plan ……………………………………………………………
3.1. Technical production description
3.2. Production/Operations process
3.2.1. Step-by-Step procedure
3.2.2. Duration per step per batch
3.2.3. Labor and Machine requirement per set up
3.3. Production schedule
3.3.1. Monthly breakdown
3.4. Labor requirement
3.5. Machinery / Equipment requirement
3.6. Materials and supplies requirement
3.7. Utilities requirement
3.8. Store Plant Layout (if any)
3.9. Waste disposal system
3.10. Production Cost
3.10.1. Total production per year
3.10.2. Production cost per unit
