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DMI Pro Exam with all Correct & 100% Verified
Answers |Latest Update |Already Graded A+
Inbound Marketing โ Correct Answer-Pull Strategy, closely aligned with
digital marketing, attracts leads by providing helpful content
Outbound Marketing โ Correct Answer-Associated with traditional and
digital marketing, uses volume and repetition to spread word of existence, push strategy
Owned Media Example โ Correct Answer-Blog, Website, Social Media
Account,
Paid Media Example โ Correct Answer-Display Ads, Social Media,
Retargeting
Earned Media Example โ Correct Answer-Word of mouth promotion,
reviews, and mentions
Direct Marketing โ Correct Answer-Mailings and brochures, flyers, and
coupons
Broadcast Marketing โ Correct Answer-Product placement, program
sponsorship, and cinema advertisement
Referral Marketing โ Correct Answer-Fidelity cards, word of mouth, and
discounts for sponsorships
Traditional Marketing characteristics โ Correct Answer-Outbound, one-to-
many, mass, passive audience
Digital Marketing characteristics โ Correct Answer-Active audience,
inbound, one-to-one, individual
3i principles โ Correct Answer-1. Initiate
- Iterate
- Integrate What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a
diploma in digital marketing. โ Correct Answer-Specific and Measurable
Audience Research โ Correct Answer-Survey tool, marketing research
company, social media platform, behavior analytics
Social Listening โ Correct Answer-Hootsuite, hashtags, Tweetdeck,
influencers
Social listening โ Correct Answer-identifies audiences interests
market research โ Correct Answer-provides third-party analysis of specific
topics
What are the main benefits of a 360 marketing campaign? โ Correct
Answer-Optimizes for scale and relevance, covers the entire buying cycle
Steps of framework for managing projects โ Correct Answer-1. Identify the
project or campaign
- Write a project brief
- Develop goals and objectives
- Get input from the team
- Map out timelines and tasks
Why use content marketing in a digital strategy? โ Correct Answer-Grows
brand or business awareness, Increases SEO rankings, Recruits brand advocates What are the potential benefits from including social listening in a content
strategy? โ Correct Answer-Identify customer sentiment in relation to your
brand Spot risks such as emerging competitors What needs to be analyzed when conducting a competitor content audit?
โ Correct Answer-Social following and new format adoption
Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your
brand business story? โ Correct Answer-Map story to personas
It's important that there is room for a creative spark when developing content.
Identify the steps involved in the creative process. โ Correct Answer-
Create Prototypes, brainstorming ideas, leave the idea alone for a period Identify the best practices to consider when creating image content.
โ Correct Answer-Consider the rule of thirds
Use text that develops the story or helps drive action Use clean and simple images
- Illuminate
- Verify
- Practice
Social Media Marketer โ Correct Answer-Reporting threats to brand
Responding to communities Nurturing influencer outreach efforts Curating content
What is the quickest way to set up a YouTube business channel? โ Correct
Answer-Choose business option during YouTube channel setup.
What is the easiest way to set up a Pinterest page for a business?
โ Correct Answer-Create a new business account
Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community?
โ Correct Answer-Join social platform groups relevant to your business.
Use hashtags in posts to increase discoverability. You were successful in your community building efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community.
What are the best methods for doing this? โ Correct Answer-Use
persuasive CTAs in posts that encourage actions. Include a personal name in public social responses. When posting video content on social media platforms, what best practices
should you follow? โ Correct Answer-Capture and share live events.
Design your videos for vertical views. What best practices should you follow when posting video content to
YouTube? โ Correct Answer-Include target keywords in the video's raw file
name. Use high-resolution video. What are some of the best practices that should be followed when posting on
LinkedIn? โ Correct Answer-Adopt a professional tone.
Ask co-workers to share company posts. Steps for creating a paid promotion campaign on Facebook or Instagram
โ Correct Answer-Create a new ad in your Business Manager Account.
Set objective and name campaign. Define audience, network, and device.
Set budgets and run dates.
How can you optimize ad serving on Facebook and Instagram? โ Correct
Answer-Use Link Clicks to serve ads to people who are most likely to click on
them. Use Daily Unique Reach to show your ad once per day to your audience.
Carousel โ Correct Answer-Shows multiple products in one ad unit
Canvas โ Correct Answer-Provides a rich, expandable mobile experience
Steps for creating a paid promotion campaign on Twitter โ Correct Answer-
Name campaign and set objectives Set budgets and run dates. Select creative and targeting. Push campaign live.
What audience targeting options are available on Twitter? โ Correct
Answer-Conversation topics
Follower lookalikes
Steps for creating a paid promotion campaign on Pinterest โ Correct
Answer-Select objective
Set audience Set budget and run dates Select creative
What objectives are available on Pinterest? โ Correct Answer-Website
traffic Brand awareness What specific campaign insights are provided by Pinterest Analytics?
โ Correct Answer-Number of impressions
Effective click-through rate How can using platform-native tools to analyze your social media campaigns
be beneficial? โ Correct Answer-Facilitates installation of conversion-
tracking pixels
Why is it important to set SEO objectives? โ Correct Answer-They help
ensure SEO targets and goals are met They encourage buy-in from key stakeholders
What are the benefits of keyword research? โ Correct Answer-Helps
identify content gaps on your website Allows you target keywords that are within your reach
What key factors help determine how much you pay for a click in Google
Ads? โ Correct Answer-Estimated CTR of your landing page
Quality score of your landing page Quality score and max CPC bid of competitors What KPIs are typically used to measure the success of paid search
campaigns? โ Correct Answer-Brand searches
Conversion traffic Awareness
Cost per conversion โ Correct Answer-Total cost of generating traffic
divided by the total number of conversions
Cost per Aquisition (CPA) โ Correct Answer-Total cost of PPC media spend
to generate a sale or conversion
Click through Rate โ Correct Answer-Percentage of impressions that lead
to a click
Impression Share โ Correct Answer-the number of impressions you've
received divided by the estimated number of impressions available. Which buying mechanism is priced on a cost-per-day basis and is typically
used by larger advertisers because it incurs high costs? โ Correct Answer-
Masthead What campaign type matches your banner ads to websites that include
content related to your business or to your customers' interests? โ Correct
Answer-Display network only
Which YouTube ad format can be up to six seconds long and can't be
skipped? โ Correct Answer-Bumper
What guidelines should you follow when creating responsive ads?
โ Correct Answer-Preview multiple ad placements
Include a call-to-action (CTA) What are the benefits of linking a YouTube channel to a Google Ads account?
โ Correct Answer-Remarket to users who have viewed your videos
Add CTA overlays on videos What basic settings should you apply to a Google Ads video campaign?
โ Correct Answer-Location targeting
Max CPV
What type of targeting focuses on where you want video and display ads to
be shown? โ Correct Answer-Content
