Introduction
Sun Porch Retail Sales, Inc., with Sun Porch Bookstore, San Diego, California, as its sole
outlet, was organized October 19, 1967 by Martine Vega and Manuel Ortiz.
Mission Statement
The mission of Sun Porch Bookstore is to serve our customers by providing the finest
selection of general and specialized, new and used books, low-priced texts, and
periodicals in English and Spanish. Since 1984, the company has also included office
supplies and computer software in its retail listings.
Company Philosophy
The Sun Porch Bookstore philosophy is summarized in two words: quality service. This
philosophy is demonstrated by a clean, attractive, well-organized salesroom, a large
inventory of quality books and magazines, and knowledgeable, enthusiastic employees.
Through this quality service, Sun Porch Bookstore maintains a loyal clientele, benefits
from volume sales, and continues to give customers the finest prices possible. Sun Porch
Bookstore has become one of the largest and finest bookstores in the San Diego area. Our
goal is to become one of the finest bookstores in Southern California.
Organization
Sun Porch Retail Sales, Inc., consists of a Board of Directors, store management, and
store personnel.
Board of Directors
The main purpose of the board is to provide policy and direction to Sun Porch Bookstore.
The board of directors is made up of the following:
Store Management and Personnel
Store Manager, Reed L. Paige, directs the overall store operations and the
implementation of policy as established by the Board of Directors. Assistant Manager, A.
Karl Ahl, oversees the used and rare books department and assists the management in the
overall bookstore operations. Assistant Manager, Cora Coleman, oversees the computer
software division and manages special orders. Publicist, Mae Suyemoto, handles all print,
radio, and television advertisements and supervises the in-store author readings. Other
store personnel include sales personnel, secretaries, and stock clerks.
Autograph Signings
Sun Porch Bookstore initiated this year’s autograph signing parties on February 8 to
honor local author, Grace Fuller. A former member of the Southern California Civic
Ballet, Ms. Fuller was on hand to autograph her new book, Dance, Ballerina, Dance,
published by Turner Press and currently a national bestseller.
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