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Information about the semester ii examinations for various business courses at the national university of ireland, galway in the academic year 2010/2011. It includes exam codes, exam duration, modules, examiners, and instructions for answering questions. Topics such as value creation models, customer willingness to pay, supplier opportunity cost, total value created, firm cost, product price, added value, competitive advantage, strategic information systems planning, business process re-engineering, funding of information systems, it risk management, privacy, ethics, and web marketing practices.
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Ollscoil na hÉireann, Gaillimh GX_____ National University of Ireland, Galway
Exam Code(s) 2BC1,^ 2BCA1,^ 2BF1, 1DB1, 1EM1, 1OA Exam(s) Bachelor of Commerce Bachelor of Commerce (Accounting) Bachelor of Science (Business Information Systems) Higher Diploma in Business Studies Erasmus Occasional Arts Module(s) MS203: Information Systems Management External Examiner(s) Dr. D. Ivanov Internal Examiner(s) Dr. Tom Acton Mr. Chris Barry Instructions Answer any 3 questions. Duration 2 hours FOR INFORMATION OF EXAMINATIONS OFFICE ONLY Paper No. 1 of 1 Repeat Paper N/A Special Paper N/A No. of Answer Books
Requirements Handout None MCQ None Statistical Tables None Graph Paper None Log Graph Paper None Other Material None No. of Pages 3 Department(s) Business Information Systems
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1. Discuss two traditional value creation models and two more contemporary frameworks that have emerged in response to recent trends. ( 33 marks) 2. In the context of value creation, describe customer willingness to pay, supplier opportunity cost, total value created, firm cost, product price and added value. Also, describe with illustrations how to compute total value created and added value. Discuss how to estimate the portion of the total value created that will be appropriated by each of the entities that contributed to its creation. ( 33 marks) 3. Answer any two of the following: (a) “A firm may have achieved competitive advantage from an IT enabled initiative but it has to be defended.” Discuss this statement and briefly outline a framework that enables a firm to sustain its competitive advantage. (16.5 marks) (b) What is the purpose of strategic information systems planning? In your answer briefly outline a process that might assist in strategic planning. ( 1 6.5 marks) (c) Briefly discuss how business process re-engineering might help a firm to re- organise its activities. ( 1 6.5 marks) Total marks: 33 marks 4. The funding of Information Systems is a key determinant of how successfully modern organisations are supported in their information requirements. Discuss this statement and in your answer elaborate on key funding concepts, funding methods and outsourcing. ( 33 marks)