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By L.MEGHASHREE 4 th^ semester MBA
Reg. No. 15MB
Project report submitted to the university of mysore in partial fulfillment of the requirement of 4th^ semester MBA degree examination -
Ramaiah Institute Of Management Studies. New BEL Road , M.S.Ramaiah , M.S.R.I.T Post Bangalore -
I L.MEGHASHREE is hereby declare that this project report Titled IMPACT OF MOBILE COMMERECE ON YOUNGER GENERATION : A STUDY IN BANGALORE CITY submitted in the partial fulfillment of the requirement for 4 th^ SEMESTER MBA degree examination to the university of Mysore , through Ramaiah institute of management studies , Bangalore 560054 is a record of my original work done by me and has not been submitted previously for the award of any degree/ diploma to any other organization.
Place : Bangalore L Meghashree
Date : 15MB
A work like this needs support and encouragement from different sections of various industrialists. This project researcher has taken the help of many personalities like Professors of Business Management and business leaders. Many of them are either working in industries as officers or working as managers and some of them are really business entrepreneurs who have got vast knowledge in many areas.
At the very outset this project researcher expresses thanks to the reputed University of Mysore for giving me an opportunity to pursue my MBA Degree and allowed me to submit this work for the award of MBA Degree.
Researcher also expresses thanks to Dr. M. R. Pattabhiram, the Hon’ble director of Ramaiah Institute of Management Studies for encouraging me to this work.
I also wish to express my sincere thanks to my guide Mr.Vinay.S for encouraging me to do this work by his valuable knowledge and experience in this field.
I also wish to record my sincere thanks to the Hon. Dean Dr. Arun Chandra Mudhol for encouragement in writing this report.
I owe irredeemable debt to my parents. Further, I wish to record my thanks to Mr.Veda Murthy Librarian , Ramaiah Institute of Management Studies , Bangalore for his patience and timely help.
Date : Signature of the Candidate :
- Mobile money transfers and mobile-banking ; - And mobile financial services
Because of so many differentiation we can have a look on different data mobile commerce market value by this way we can easily compare the mobile commerce market share with e- commerce.
The main aim of M-commerce is to improve the convenience of trading and also to implement electronic money solutions for quicker purchase of goods and services. M-commerce has made it possible by delivering the concept of value to customer. M- commerce application can be Business to Business, Business to Customer in the e-commerce world. Eventhough M-commerce is not mature, the potential to make it more convenient for consumers to spend money and purchase goods and services as been increasing day by day. Since wireless devices travel with the consumer, the ability to purchase goods and services is always presenting a full fledged way. This clearly shows the technique that it can be used to raise revenue. The success of m-commerce depends on the technology and the attractiveness of m-commerce applications.
The existence of wireless technology has created a rapid boost in the growth of some commerce businesses. Its a brilliant development which has provided a stronger connection between the target markets and many businesses which are continuously taking chances with their opportunity. In the present world a mobile device as wireless technology is already being a very necessity to many. Making businesses and connecting to people via mobile applications is a winning option where this potential makes a way to the existence of mobile commerce which Is so called mobile commerce.
M commerce is one of the most effective and flexible mode of transferring goods and servies through mobile networks all over the world. It is sustainable and can be implemented on the massive scale necessary to respond to the urgent needs of the customers to satisfy their wants in giving more satisfaction on the mobile data plans helping the young generation to know more about the drastically change in the technology.
INDEPENDENT VARIABLE : The independent variables are as follows: Five factors that may influence the answer to the questions: age, gender, background, economic conditions, and education level.
DEPENDENT VARIABLE: In this analysis, the dependent variables might help m- commerce organizations to increase the business efficiency. These technologies include global pointing systems, geographic information systems, intelligent transportation , wireless data center, mobile inventory, mobile auction, mobile office, location based services, customer relationship management, supply chain management,
in india. it lists the issues faced by the Indian mobile commerce industry. With the advancement of time and technologies business and startegies are changing. Earlier business strategies where based on limited geographical reach and scope for the growth of e commerce. indians are using smartphones for the purpose of rapidly consuming contents such as gaming vedios , songs, and entertainment in its smart devices.
readers aware about the current status and scenario of commerce in india. by watching the day by day changes in the technology we can say that the young generation are becoming “Mobify” the number of users are drastically increased on mobile phones and consuming a huge of mobile internet providers.
to the global business trade and now mobile commerce has taken the place to connect al the customners using smart phones to the global market. As of now there are not only companies , organizing and communities in inida who are doing business using E commerce but now with the change in the advanced technology m commerce is replced for e commerce
Alternative hypothesis : H11 = M commerce doesnot influence easier and faster transactions.
The use of mobile device has become wide spread and continuous to grow significantly each year. With the explosion and development of the wireless networks and technology such as 3G(third generation ). Mobile commerce is becoming a new isuue in information system (IS) research agenda.
Both the primary and secondary data are used to collect the data
original primary data collected by the researchers. it is undertaken after researchers have gained the information by reviwing secondary research or by getiing previously collected primary data , it includes questionnaires , market research , experiments made , and direct observations.
collected by someone other than then user. secondary data can save time that would otherwise be spent on collecting data in case of quantitative data. Secondary data analysis can be less useful in marketing research , as data may be outdated or inaccurate. Secondary data is obtained namely by published and unpublished sources.
Introduction and review literature
Mobile Commerce is a mode of buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Mobile commerce is providing the delivery of electronic commerce capabilities directly into the consumers hand everywhere via wireless technology. Customers are yet think of mobile commerece as a “retail outlet in your customers pocket.”
To completely understand the potentiality of mobile commerce , we should first explain what comes to this term. As you can see the following below, it is not just buying and selling of stuff with mobile devices. Depending on the approaches we can also include some of the following :
- Mobile payments - (^) Mobile money transfers and mobile-banking ; - And mobile financial services
Because of so many differentiations we can have a look on different data mobile commerce market value. By this way we can easily compare the mobile commerce market share with e-commerce. The use of wireless and mobile networks and devices are growing rapidly were there is no doubt in it. With the emergence of electronic commerce (e-commerce) from 1990
s we have been witnessing a great shift in methods of doing business. Individuals , business and academics have been focusing on the new way of conducting business online. Mobile commerce can be seen as a subset of e commerce which refers to many transactions with the monetary value which is conducted via mobile network. Advanced , mature wireless and mobile technologies facilitate e commerce conducted from a wired network to a wireless network.
When users conduct e commerce such as e banking or purchase products , they do not need to use a personal computer system.
In the past, these mobile devices or technologies were regarded as a kind of luxury for individuals. However, this situation has changed. The market for mobile technologies has
seen significant growth in the past few years [61,64,142]. This is creating a new opportunity for the growth of m-commerce. According to a study conducted by Datamonitor [33], global m-commerce revenues will amount to $31.7 billion by 2005. M-commerce is a technological frontier and is an attractive area for research because of its relative novelty, rapid growth, and potential applications [111]. M-commerce applications have two major characteristics: mobility and broad reach. Mobility implies portability, e.g., users can conduct business real time via mobile devices. With m-commerce, people can be reached at any time via a mobile device. In this study, m-commerce refers to the conduct of commerce via wireless devices. In this paper, we classify the literature on m-commerce research and present a comprehensive review of these studies. The review covers 149 journal articles published between 2000 and
Problem definition / statement :
M commerce is one of the most effective and flexible mode of transferring goods and servies through mobile networks all over the world. It is sustainable and can be implemented on the massive scale necessary to respond to the urgent needs of the customers to satisfy their wants
! Considering the nature of the research field, viz., m-commerce, and the importance of being current in the field, we have only considered research articles published from 2000 and up to the end of 2003.
! Conference papers, master’s and doctoral dissertations, textbooks, and unpublished working papers were excluded, as academics and practitioners alike most often use journals to obtain information and disseminate their research findings. represent the highest level of research, both in width and breadth [95].
! The criteria for exclusion further applied to the
articles in journals if they were editorials, news
reports, and book reviews.
The search yielded 149 m-commerce articles from
73 journals. Each of the 149 articles was carefully
reviewed and classified into one of the five categories:
(1) wireless network infrastructure, (2) mobile middleware, (3) wireless user infrastructure, (4) m-commerce theory and research, and (5) m-commerce cases and applications, as graphically depicted in Fig. 2.
Although this search was not exhaustive, it serves as a
comprehensive platform for understanding m-commerce research.
Definition and meaning of mobile commerce :
Meaning :
Mobile commerce also referered to as m commerce , is the use of wireless handheld devices such as cellular phones and laptops to conduct the commercial transactions online. m commerce transactions continue to grow and the term includes the purchase and sale of a wide range of products and services such as online banking , bill payment and information delivery.
Definition : M commerce(mobile commerce ) is defined as the buying and selling of goods and services through wireless handled devices such as cellular telephones and personal digital assistants
(PDA s ). known as next generation e commerce , mobile commerce enables users to access the internet without needing to find a place to plug in.
The emerging technology behind m commmerec which is based on wireless application protocol has made far greater strides in Europe , where mobile devices equipped with web ready micro browsers are much more common than in the united states.
Review literature :
Department of management and marketing , the hong kong polytechnic university, china. A reveiew for mobile commerce research and applications , volume 43 issue 1 , February 2007, pages 3-. Published in journal of decision support system. Elsevier science publishers B.V.Amsterdam , Netherlands
Abstract A large number of volume of literature is available on mobile commerce , this offers potential opportunities fro further research and applications and this topic is under the development. since m commerce is still at the stage of development , a literature review of the mobile commerce with the objective of bringing the state –of-art in mobile commerce research and application will go further on the growth of mobile commerce technologies. The mobile commerce articles are presented based on the schemes that consist of five categories i.e mobile middleware , m commerce theory and research , wireless network infrastructure , m commerce applications and cases , wireless user infrastructure.
System development methodology fro mobile commerce applications
Publishes in international journal of mobile computing and multimedia communincations. Volume 3 , issue 4, October 2011 pg 36-52.
Mobile commerce applications and sevices : a design and developmet approach January 2002
Abstract :
Mobile commerce services and applications can be adopted through different wireless and mobile networks with the help of several mobile devices. Mobile commerce is an evolving area of e commerce , where users can interact with the service providers through a mobile and wireless network using mobile devices for information and transaction processing. However , mobile networks and devices both influences their operational performance. Hence there is a strong need fro taking into consideration those constraints in the design and development phases of mobile commerce services and applications. The identification of mobile users requirements is another important factor in designing mobile commerce services and applications.
New perspectives of mobile comerece research , januaary 2005. 31.89 kings college London.
Abstract this paper summarizes the progress and the future directions of m commerce research. Despite the rapid use of internet enabled mobile handsets , research has been undertaken only in a limited number of research areas. Important progress has been made in mobile internet ans SMS based mobile advertising adoption, but other important topics such as e commerce and m commerce comparison , mobile based word of mouth , and methodological issues have already been addressed. and further studies should explore these ideas.
Journal of electronic commerce research , volume 3 , no 3 , 2002 pg 187 Usability of mobile commerce across multiple form factors
the present research on mobile commerce has focused on single platforms and very limited aspects of commerce activities. The exploratory study was also conducted to identify potential research questions concerning wireless solutions and to examine the usability problems for consumers in e commerce. Some methods were evaluated to have a look on the usability of ten wireless sites in three of the following platforms. WAP – enabled mobile phones, palm operating systems based wireless PDA s and pocket personal computers running windows in operating systems. this article provides design guidelines based on our study and examines research implications for wireless interface design. It also discusses the usability findings to user tasks , content presentation , search , navigation system and the design constraints imposed by form factors.
Explaining the adoption of traactional business to customer in mobile commerce Reference 41 , journal of enterprise information managaement , vol 21, issue 2 pg 110- Emerald group publishing limited.
Abstract:
Mobile commerce is expected to experience a substantial growth. most mobile commerce applications except for a few have failed to meet expectations. In this study the authors aim to examine specific factors which are pertaining to the individual adoption of business to customer transactional mobile commerce. The technology acceptance model (TAM) and the theory planned behavior (TPB) are also developed. These models are tested with mobile device users who have not adopted mobile commerce yet. These results provide strong
