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The customer problem hypothesis for MatterBox, a new BCI technology for televised content. The hypothesis is that users in the ubiquitous era have difficulty accurately pinpointing their television preferences within minimal time. interview questions and answers from three interviewees, discussing their current television viewing habits, pain points, and thoughts on the proposed technology.
Typology: High school final essays
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Customer (^) SmartTV users, who are not necessarily technologically savvy nor need to be fully compos mentis (i.e. may have a disability) , and would enjoy 24/7 access to ‘smart-tuning’ of their television programs from point “a –z” of their viewing experience. Problem (^) Due to the ubiquitous era that is fast moving people/users seek to spend their ‘free time’ in the most optical means possible. They uncomfortably switch between different genres and/or within the genres up until they reach a point of ‘satisfied viewing’ based on thoughts, feelings and expressions. Users who will make use of ‘MatterBox’ need help accurately pinpointing their television preferences within minimal time. Hypothesis (^) “We believe that users in the ubiquitous era have difficulty (a problem) allocating ,and having instant access as to what they enjoy viewing within a minimal time frame.” Market (^) This BCI technology for televised content is a new dimension entering the market sphere, thus, there is no competitor in this market.
Hypothesis testing: Exploration MatterBox interview questions
MatterBox interview answers
H1 = 2/3 = MATTERBOX HYPOTHESIS IS SUPPORTED The Hypothesis : “We believe that users in the ubiquitous era have difficulty (a problem) allocating ,and having instant access as to when and/or what they enjoy viewing within a minimal time frame.”