MatterBox: Understanding the Challenges of Television Viewing in the Ubiquitous Era, High school final essays of Computer science

The customer problem hypothesis for MatterBox, a new BCI technology for televised content. The hypothesis is that users in the ubiquitous era have difficulty accurately pinpointing their television preferences within minimal time. interview questions and answers from three interviewees, discussing their current television viewing habits, pain points, and thoughts on the proposed technology.

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2017/2018

Uploaded on 08/20/2021

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The MatterBox story
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The MatterBox story

MatterBox

Customer-Problem Hypothesis

Customer  (^) SmartTV users, who are not necessarily technologically savvy nor need to be fully compos mentis (i.e. may have a disability) , and would enjoy 24/7 access to ‘smart-tuning’ of their television programs from point “a –z” of their viewing experience. Problem  (^) Due to the ubiquitous era that is fast moving people/users seek to spend their ‘free time’ in the most optical means possible. They uncomfortably switch between different genres and/or within the genres up until they reach a point of ‘satisfied viewing’ based on thoughts, feelings and expressions. Users who will make use of ‘MatterBox’ need help accurately pinpointing their television preferences within minimal time. Hypothesis  (^) “We believe that users in the ubiquitous era have difficulty (a problem) allocating ,and having instant access as to what they enjoy viewing within a minimal time frame.” Market  (^) This BCI technology for televised content is a new dimension entering the market sphere, thus, there is no competitor in this market.

Hypothesis testing: Exploration MatterBox interview questions

1. Tell me about your current television viewing habits?

2. What is your top pain when selecting television content?

3. What is working well in your television viewing

experience?

4. How often do you get detached from the television screen

without complete realization?

5. What is the average amount of time (period of a week)

you spend looking for your remote control?

6. What is the average amount of time (period of a week)

you spend jumping back and forth between channels?

7. Have you imagined a program/software that merely requires you

sitting in front of the television and will do everything for you

without lifting a finger?

MatterBox interview answers

  • (^) In general television users seek channels and genres by either; virtue of

habit, i.e. only tunes to the channels which she knows appeal to her

(person A ) or by mood and chance (person B & C). They (A,B & C) always

enjoy television viewing as a fixated daily activity, informant agent and or

calming agent.

  • (^) When selecting a genre person A exclaimed that often she forgets that she

has other channel options which contain similar content/genres. Person B

stated that at times she realizes how non-stimulating certain contents are

and thus finds her mind wandering pointlessly and therefore, at times she

is bored but to lazy to either extend her arm to reach out for the control

and/or to get out of her warm bed to change the channel. B also said: that

“even though everything is a button away, it still feels like everything is all

over”. C said that there is just too many options available on television

however, all these option are filled with ‘empty content’.

H1 = 2/3 = MATTERBOX HYPOTHESIS IS SUPPORTED The Hypothesis : “We believe that users in the ubiquitous era have difficulty (a problem) allocating ,and having instant access as to when and/or what they enjoy viewing within a minimal time frame.”

Candice Kotzen
[email protected]
Guy Laban
[email protected]