MKT 3410 Final Exam
Role of Celebrity Endorsements - correct answer For the celebrity to be seen with
the product
Four Parts of Celebrity Endorsement - correct answer Familiarity
FIT
Esteem
Differentiation
Exclusivity - correct answer When only one athlete endorses a product/company
What is Sports Sponsorship? - correct answer When a company enters into a
contractual agreement with a sports entity for the purpose of gaining access to a
sports venue in exchange for a certain set of benefits
Four Types of Sports Sponsorship - correct answer Naming Rights
Presenting Rights
Primary Sponsor
Secondary Sponsor
Four Benefits of Sports Sponsorship - correct answer Exclusivity
