Winter MKT 3410
Public opinion is dependent on - correct answer Public Information
Public information is based on (4 things) - correct answer Public Relations
Media Relations
Community Relations
Social Media
Management of public opinion can - correct answer change public opinion in a
positive or negative way
Public relation is - correct answer creating a positive image or overcoming a
negative image; specifically with the media
Media relations are - correct answer the relationships a company/person has with
the media (journalists, etc)
Community relations are - correct answer the relationships a company/person has
with the public; gives the company/person a chance to be seen doing good work for
their community
Social media relations are - correct answer the relationship a public figure has with
the community via social media; can make or break popularity with the public
Sagacity is - correct answer staying one step ahead of everyone else; the foresight
to see who/what is going to be a big hit
An example of sagacity is - correct answer moving the Nike swoosh from the pocket
of a uniform to the chest of the uniform
