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NASM VCS: TERMS
Book of Business Answer - The professional's list of clients. Virtual Trainer Answer - A professional who provides live, one-on-one programming through virtual means such as video, chat, and livestreams while integrating other communication technologies such as e-mail, file sharing, etc. Emerging technology Answer - New technologies currently developing that are expected to have a significant social and/or economic impact. Sensing technologies Answer - Devices that use sensors to detect and record physical or biological information and often are referred to as biometric wearables. Scope of practice Answer - The actions that a professional is permitted to undertake in keeping with the terms of her or his license or certification. Entrepreneur Answer - A business owner who develops systematic, repeatable, scalable, and teachable processes to grow a business. Business owner Answer - An individual or group who owns a business entity and has final decision-making authority as well as first right to profits Business plan Answer - A document that outlines how a business will be structured, grow, and achieve goals that are set forth by the business owner or executive team. Solopreneur Answer - An entrepreneur who runs a business on their own. Executive summary Answer - A section of the business plan that provides an overview of what will be covered in the document. Mission statement Answer - A mission statement is the entrepreneur's reason for wanting to start this business and should convey a meaning that resonates (and motivates) with the founder, employees, and clients. Vision statement Answer - What the business will look like in the long-term, over the next 5 to 10 years or more. Customer acquisition cost (CAC) Answer - How much a new customer costs a business - typically, the cost is determined through money spent on advertising.
Unique selling proposition (USP) Answer - The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product. Minimum viable product (MVP) Answer - A product that provides the bare minimum features to satisfy customer demand - this is the foundation for a product that will be developed and modified based on market feedback. Features and benefits Answer - Features are descriptions of what a product or service offers customers - Benefits are how those features help solve a customer's problem. Customer lifetime value (CLV) Answer - The amount that a customer will spend with business over a lifetime. Four P's of marketing Answer - A common framework for developing marketing strategies that include: Product, Price, Place, and Promotion. Sales funnel Answer - An organized, repeatable process that a prospective customer follows to become a paid customer Lead Answer - A person who has expressed interest in a product or service and provided their information. Central processing unit (CPU) Answer - A CPU is the brain of a computer. It carries out and directs all tasks being performed. Gigahertz Answer - The measurement of how fast a computer processor can manage bits of data - a 1.0 GHz processor can process 1 million bits of data per second; a 2.4 GHz processor can process 2.4 million bits of data per second. Bits Answer - The smallest fragments of computer data. RAM Answer - Random Access Memory - A computer's short-term memory for processing immediate and upcoming tasks. Hard disk drive (HDD) Answer - A data-storage device, which has a physical spinning disk where information or data is stored, written, or deleted. Solid-state drive (SSD) Answer - A data-storage device that uses no physical spinning or moving parts to store, write, or delete data. Video card Answer - A video card or graphics card is a piece of hardware that takes all the data from across a computer system and generates it into a visible image on the computer monitor or laptop screen.
Performance goals Answer - A goal defined by setting a new achievement within the performance being measured. Accountability Answer - Being held responsible to an organization or another individual to achieve a desired outcome. Physical data Answer - Data comprised of an individual's current makeup, such as age, height, weight, and measurements, including inches and body-fat percentage. Performance data Answer - Data including alterations in any marker in which improvement or maintenance is looking to be achieved. Lifestyle data Answer - Data made up of variables that can affect the success of outcome and process goals. Rapport Answer - A relationship built on an agreement of mutual respect and understanding of the respective roles and empathy that allows for clear and effective communication. Affirmations Answer - A positive statement highlighting traits, characteristics, actions, behaviors, etc. Empathy Answer - The ability to imagine oneself in the position of another and to relate to a person from this frame of reference while trying to understand why they think and feel the way they do when viewed from their standpoint and experiences. Motivational interviewing Answer - An empathetic, collaborative, and client-centered approach to communication designed to help counsel clients through ambivalence and support positive change. Ambivalence Answer - A state of mind in which an individual may have conflict, disinterest, or resistance regarding an outcome or individual. Change talk Answer - Language that supports behavior change. Sustain talk Answer - Language that supports the avoidance of change. Discord Answer - A breach in the fitness professional-client relationship that can pull attention away from the original relationship intention. Objective Answer - An assessment based on facts or direct measurement, such as a quantitative measurement. Subjective Answer - An assessment based on individual opinion or perception, which lacks the ability to directly measure. Reliability Answer - The accuracy of a measurement or the degree to which the measurement can be relied upon.
Accountability structures Answer - A framework outlining the terms or conditions of an agreement between two parties. Cancellation policy Answer - A statement or course of action to occur if an agreed- on meeting is not upheld in a predetermined manner or time frame. Pre-session instruction Answer - The act of demonstrating or describing the components of an individual workout session or exercise routine prior to beginning the session. Intra-session instruction Answer - A form of instruction that consists of demonstration or correction of training variables during a training session or exercise bout. Post-session instruction Answer - A form of instruction that consists of demonstration or correction of training variables after a training session or exercise bout. Exercise cue Answer - A condensed or simplified version of instruction used to help an individual more easily understand or achieve a training or exercise objective. Rating of perceived exertion (RPE) Answer - A number-based scale used to gauge the level of exertion or difficulty of an act or event. Function-focused coaching Answer - Fitness coaching emphasizing physical effort and outcomes. Appearance-focused coaching Answer - Fitness coaching geared toward improvements to physical appearance. Biometrics Answer - Measurements of the human body or characteristics, including those obtained from smartwatches and wearable devices. Wearable Answer - Any type of electronic technology worn on the device, including smartwatches, fitness trackers, smart jewelry and tech-enabled clothing. Risk stratification Answer - Assessment of risk based on qualifying information, such as vitals or health history - Risk stratification can include the potential for training- related injury, the likelihood of a health event, or developing a health condition. Resting heart rate (RHR) Answer - The number of times the heart beats per minute while at complete rest. Active heart rate Answer - The number of times the heart beats per minute during physical activity.
Customers Answer - Leads who have purchased a product or service from a company; may also be used interchangeably with the term clients. Prospecting Answer - Identifying potential customers. Business to consumer sales (B2C) Answer - Sales from a business directly to a person. Business to business sales (B2B) Answer - Sales from a business directly to another business. Inbound prospecting Answer - The process of a consumer discovering a business from passive content released by the business. Outbound prospecting Answer - The process of a business contacting a consumer via direct marketing. Prospect Answer - A person whom the business has identified as fitting their client criteria but has not yet provided their information. Leads Answer - Prospects who have shown interest in a company and have provided identifying information, such as an email address. Customers Answer - Leads who have purchased a product or service from a company; may also be used interchangeably with the term clients. Customer journey process Answer - The guided path, designed by the business, that a consumer will follow to turn into a customer. Market segmentation Answer - Dividing prospects and leads to more well-defined categories. Call to action Answer - A prompt from a business for a consumer to take an action. Warm lead Answer - A lead that is interested but has not provided the business with contact information. Retargeting campaign Answer - A marketing campaign that targets specific segments of prospects or leads that have not yet become customers. Hot lead Answer - A lead that is interested and has provided the business with contact information. Customer lifetime value (CLV) Answer - The amount that a customer will spend with business over a lifetime. Sales process Answer - The journey of turning a lead into a client.
Lead nurturing Answer - The process of educating, displaying empathy, understanding, and listening to a lead to turn the lead into a customer. Workflow Answer - A systematic and repeatable process. Merchant processors Answer - Businesses that process credit card payments for another business. Leads Answer - A person who has expressed interest in a product or service and provided their information. Clients Answer - A current user of the product or service. Potential customer Answer - A person who may be interested in a product or service. Unique selling proposition (USP) Answer - The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product. Customer buying cycle Answer - The timeline of when customers typically buy products. Customer avatar Answer - A detailed description of a business's ideal customer. Demographic Answer - The defining traits and characteristics of a business's ideal customer. Geographic Answer - The geographical location of a business's ideal customer. Psychographic Answer - The desires, goals, and lifestyle choices of the potential customer. Prospect Answer - A person whom the business has identified as fitting their client criteria but has not yet provided their information. Pay-per-click model Answer - A model of digital marketing in which the advertiser pays a fee every time their ad is clicked. Search engine optimization Answer - A method of improving a website's ranking during organic, unpaid searches. Organic Answer - Traffic to a website or account that is not paid for. Back-end offer Answer - An additional offer to a customer who has already purchased a product or service from the business, also referred to as an upsell.
