neutral ground and description, Thesis of Sales Management

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2022/2023

Uploaded on 06/23/2023

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What are the tangible, intangible asset and organizational capabilities of
Amazon
Amazon tangible assets include
Technological assets
Physical and organization resources
Technological assets: Amazon make use of web services such as Kindle , AWS, FBA and
IBP has allowed people to practice and learn things everyday . New technologies such as
Amazon Echo and even drone delivery system have helped to improve people’s daily
lives . This also include the like of Alexa
Physical and organization resources: Amazon has about one hundred and sixty nine
warehouse worldwide which are able to deliver services worldwide. With a fast-paced
supply chain management and enhanced efficiency to market and also a decentralized
structure to enable workers to work better and efficiently.
Intangible assets include
Human and Intellectual Capital
Relationship
Company culture
Human and Intellectual Capital: This is done by hiring experts and intellectual
manpower which can inspire innovation, productivity and a better workplace.
Relationship: By creating business partners, it allows them to create a platform for their
product.
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What are the tangible, intangible asset and organizational capabilities of

Amazon

 Amazon tangible assets include  Technological assets  Physical and organization resources Technological assets: Amazon make use of web services such as Kindle , AWS, FBA and IBP has allowed people to practice and learn things everyday. New technologies such as Amazon Echo and even drone delivery system have helped to improve people’s daily lives. This also include the like of Alexa Physical and organization resources: Amazon has about one hundred and sixty nine warehouse worldwide which are able to deliver services worldwide. With a fast-paced supply chain management and enhanced efficiency to market and also a decentralized structure to enable workers to work better and efficiently.  Intangible assets include  Human and Intellectual Capital  Relationship  Company culture Human and Intellectual Capital: This is done by hiring experts and intellectual manpower which can inspire innovation, productivity and a better workplace. Relationship: By creating business partners, it allows them to create a platform for their product.

Company culture: Using the philosophy working backwards it allows the company to know the customer expectations before selling them.  Organizational capabilities  Brand Equity  Customer Loyalty  Global Presence  Technological Innovation  Product range  Marketing Brand Equity: Brand equity is known as main strength of any leading enterprise. Amazon has done so by focusing its attention on customer service and product quality which gives boost to customer loyalty. Customer Loyalty: Amazon has always focused on customer services. The reason behind its success is because of its large loyal fanbase. More loyalty means more sales and revenue. Global presence: Amazon is a global brand , it is known for selling its product online and also allowing various sellers from various countries to sell their products through their platform. They have also made many warehouses across the world to sell products around the world Technological Innovation: It has engaged in lot of research and development. It has made a long range of cloud-based services for major web developer and ventures.