

Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
good textual content very short
Typology: Thesis
1 / 3
This page cannot be seen from the preview
Don't miss anything!


Amazon tangible assets include Technological assets Physical and organization resources Technological assets: Amazon make use of web services such as Kindle , AWS, FBA and IBP has allowed people to practice and learn things everyday. New technologies such as Amazon Echo and even drone delivery system have helped to improve people’s daily lives. This also include the like of Alexa Physical and organization resources: Amazon has about one hundred and sixty nine warehouse worldwide which are able to deliver services worldwide. With a fast-paced supply chain management and enhanced efficiency to market and also a decentralized structure to enable workers to work better and efficiently. Intangible assets include Human and Intellectual Capital Relationship Company culture Human and Intellectual Capital: This is done by hiring experts and intellectual manpower which can inspire innovation, productivity and a better workplace. Relationship: By creating business partners, it allows them to create a platform for their product.
Company culture: Using the philosophy working backwards it allows the company to know the customer expectations before selling them. Organizational capabilities Brand Equity Customer Loyalty Global Presence Technological Innovation Product range Marketing Brand Equity: Brand equity is known as main strength of any leading enterprise. Amazon has done so by focusing its attention on customer service and product quality which gives boost to customer loyalty. Customer Loyalty: Amazon has always focused on customer services. The reason behind its success is because of its large loyal fanbase. More loyalty means more sales and revenue. Global presence: Amazon is a global brand , it is known for selling its product online and also allowing various sellers from various countries to sell their products through their platform. They have also made many warehouses across the world to sell products around the world Technological Innovation: It has engaged in lot of research and development. It has made a long range of cloud-based services for major web developer and ventures.