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E-Commerce is a growing and dynamic field. It is of special concern for the IT students. Following are the fundamental aspects of these Lecture Slides : Organizational Development, Structures, Business Plan, Organize Work, Functional Departments, Company Grows, Hiring Moves, Specialists, Management Team, Business Model
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“What types of organizationalstructures within the firm are necessaryto carry out the business plan?” Describes how firm will organize work Typically, divided into functional departments As company grows, hiring moves fromgeneralists to specialists
“What kind of backgrounds should thecompany’s leaders have?” A strong management team: Can make the business model work Can give credibility to outside investors Has market-specific knowledge Has experience in implementing business plans
No one correct way We categorize according to: E-commerce sector (e.g. B2B) E-commerce technology (e.g. m-commerce) Similar business models appear in morethan one sector Some companies use multiple businessmodels (e.g. eBay)
Search plus an integrated package ofcontent and services Revenue models: Advertising, referral fees, transaction fees,subscriptions Variations: Horizontal/General Vertical/Specialized (Vortal) Search
Digital content on the Web News, music, video Revenue models: Subscription; pay per download (micropayment);advertising; affiliate referral fees Variations: Content owners Syndication Web aggregators
Process online transactions forconsumers Primary value proposition—saving time and money Revenue model: Transaction fees Industries using this model: Financial services Travel services Job placement services
Create digital environment wherebuyers and sellers can meet andtransact Examples: Priceline eBay Revenue model: Transaction fees
