A report on PARLE PVT. LTD.
Submitted to PROF. AVANI PATEL
Subject PRINCIPALS OF MANAGEMENT
PREPARED BY
Name Roll No.
Gurjantsingh chahal 14014
Devang chauhan 14019
Manali kandoi 14052
Jaimini patel 14100
Margi Patel 14101
Jugal shah 14142
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A report on PARLE PVT. LTD. Submitted to PROF. AVANI PATEL
Subject PRINCIPALS OF MANAGEMENT
PREPARED BY
Name Roll No.
Gurjantsingh chahal 14014
Devang chauhan 14019 Manali kandoi 14052 Jaimini patel 14100 Margi Patel 14101 Jugal shah 14142
Introduction of the organization
Parle product Pvt. Ltd. is a FMCG (Fast moving Consumer Goods) Industry. The fast moving consumer goods are those consumables which are normally consumed by consumer at a regular interval. Parle Products Pvt. Ltd. was established in 1929 by mohanlal dayal singh
During British rule in India .A small factory was set up in the suburbs named Vile Parle of Mumbai, to manufacture sweets and toffees. A decade later in 1939 it was upgraded to manufacture biscuits as well. Parle glucose and Parle monocot were the first brad introduced as a biscuit product. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad.
Its Head office is based in Mumbai, it been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Parle-g is a world’s largest selling biscuit. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 655 of the market share of the total biscuit market and a 15% market of confectionery market in India, Parle has grown to become a multi-million dollar company. They have recently entered the snacks market. Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemranain Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle product also has 8 manufacturing units and 70 manufacturing units on contract.
Mission of the parle
Concentrate on the consumers taste and preferences. The Parle brand
has grown from strength to strengthener since its inception.
Vision of the parle
“Hindustan ki takat”. For over 80 years, Parle G has been a part of the
lives of every Indian. From the snow capped mountains in the north to
the sultry towns in the south, from frenetic cities to laid back villages,
Parle G has nourished strengthened and delighted millions.
PRODUCTS OF THE COMPANY
Parle products Pvt. Ltd. is a US $450 million Organization. It is in the business of manufacturing and marketing of biscuit, confectionaries and snacks. It has state of the art machinery with automatic printing and packing facility. It’s a biscuit backing oven is largest of its type in Asia. Over the decades, the efforts of Parle’s Research and Development wing have made the repertoire of its products grow manifold. In biscuits Parle has Glucose, Milk, Sweet and Salted cream, Wafer Cream, Cumin biscuit and Cheese Categories. In confectionaries, Parle has a range of toffees and Hand-boiled candies available in Chocolate, Mint, Cola and Tropical fruit flavors. Some of these are double layered toffees and center filled candies packed in rolls or pillow packs, or have single or double twist wrapping.
Almost all the Parle product are market leaders and as recognition of their quality, have won them 111 gold’s, 26 silver and 4 bronze selection medals since 1971 to 2008.
Some of the Products of Parle Products Pvt. Ltd. is mentioned category wise below.