Persuasive Essay
What is a persuasive essay?
A persuasive essay is an essay where the author uses words, arguments and rhetoric to
convince the reader of the writer’s point of view. This type of essay is often used when
dealing with issues. Persuasive essays advance a well-developed point of view, usually
arrived at through research, and is supported by arguments, evidence and reasoning. These
essays can range from being very formal and informal.
Voice
The tone adopted in the persuasive essay often depends on the topic and audience for the
piece. Tone is an important element of persuasive essays which is usually conveyed through
the choice of words and details which an author uses. This can also be used as a persuasive
device and to appeal to the audience.
In more informal essays a persona can be adopted, although this isn’t always necessary.
Personas can help establish credibility and help make a connection with your audience. If
including a persona it is important to think about this early on when planning for your
writing as the persona you choose will influence the language choices which you make.
Language & Grammar
The type of language used in the essay is determined by the type of essay (formal or
informal). Persuasive essays can be written in first person (using: my, I, we, our, us) to help
establish the authors authority and connection to the audience - this can also include
personal anecdotes to further persuade the reader. In more formal essays the use of first
person is removed to create a more impartial or objective feel to the writing.
Persuasive devices are an essential component of persuasive writing as they work towards
convincing and positioning your audience. It is important to consider the devices you use as
they will not all be appropriate for different audiences and be effective for topic you are
aiming to persuade your audience. For example: A mother speaking about the effects of
drunk drivers after losing her son will use personal anecdotes and emotive language when
addressing young drivers about the dangers of drink-driving.
Structure and Organisation
Introduction
This can include an introduction of the persona or character
Has a clear statement of contention
Outlines broadly some of the points which will be explored and sets
the direction and tone of the piece
Provides key contextualising and background information on the topic
or issue
Provides some sort of hook to draw in the reader
