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CHAPTER 5
PRESENTATIONS SKILLS
Introduction
Objectives
Definitions
Preparation
Structure
Timing
Delivery (full script versus notes)
Form of language
Environment (equipment, facilities)
Visual aids / material for distribution
Verbal (voice, intonation, appropriate
language) Non-verbal (eye-contact, body
language, hand gestures)
Interacting with audience and managing questions
Handling nerves
Rehearsal
Feedback
Activities
Further readings
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CHAPTER 5

PRESENTATIONS SKILLS

Introduction

Objectives

Definitions

Preparation

Structure

Timing

Delivery (full script versus notes)

Form of language

Environment (equipment, facilities)

Visual aids / material for distribution

Verbal (voice, intonation, appropriate

language) Non-verbal (eye-contact, body

language, hand gestures)

Interacting with audience and managing questions

Handling nerves

Rehearsal

Feedback

Activities

Further readings

PRESENTATIONS SKILLS

PRESENTATIONS SKILLS

INTRODUCTION

Well-developed presentation skills enable you to communicate clearly, precisely and effectively in a variety of modes or registers and settings. It should be pointed out that they are rated as one of the most important soft skills. The ability of communicating with the audience and giving presentations should be seen as a mandatory prerequisite for both the effective learning process and the successful working life. Thus, it is imperative to gradually increase and enhance your presentation skills through a continuous training that will help you to become more competent, confident and competitive. The purpose of this chapter which is based on the best Western practices is to help to develop your presentation skills. It first introduces the basic premises of giving a presentation by examining in details its preparation, structure, timing, form of delivery and language, equipment and facilities, visual aids and material for distribution. The subsequent sections cover more specific topics including verbal (voice, intonation, appropriate language) and non-verbal communication (eye-contact, body language, hand gestures) communication, interacting with audience and answering questions, handling your nerves during the presentation. The chapter concludes by focusing on rehearsal activities and different forms of feedback which will enhance your presentation skills.

OBJECTIVES:

  • to develop your skills to communicate clearly, effectively and confidently with a range of audiences in a range of different contexts;
  • to improve your research and design skills, and strengthen your delivery techniques;
  • to enhance your use of different support electronic and other visual tools;
  • to reinforce your performance skills (verbal and non-verbal);
  • to increase your confidence level in interacting with audience and control your nervousness;
  • to promote critical and reflective thinking by dealing with feedback on your presentation skills.

PRESENTATIONS SKILLS

Though some of you might be better suited to giving a presentation than your colleagues, actually this is not a skill which you either have or do not have at birth and anyone can be good at presentations. You can master these skills like many others, but it requires rigorous preparation, constant rehearsal, deep reflective practice and constructive feedback. The crucial elements of any presentation are the information that you have to deliver and the audience that have to receive it. The best presentations are focused with a precise aim and the supplied information is appropriate and addresses the clear-cut, unambiguous question. Poorly prepared presentations are those which include just a bit of everything. Thus, before you start working on the presentation, answer the following questions:

  • What is the main aim of the presentation and what message you want to deliver to the audience in the time limit set?
  • What is the current knowledge level of the audience and what new knowledge or awareness do you want the audience to have gained from your presentation?
  • What is the most effective way to communicate this knowledge? You should remember that planning a presentation can be even more demanding than working on a written assignment. The main challenge is to try to fit all gathered information that you usually consider relevant into the time that is allocated. Some people solve this issue by planning and writing a lengthy piece which can be later reduced to key points. The advantage of this approach is that you will be well prepared with very detailed information which you can freely use during the presentation particularly if questions are asked. Otherwise, some people compile a set of headings, and based on these headings prepare a short paragraph for each point of their presentation. This is your personal decision which approach to use, but it would be more advantageous and safe to prepare a detailed paper and then reduce rather than creating a brief set of headings and trying later to add more information. At any rate it would be propitious to have a set of notes to use as a guide during the presentation. It should be pointed out your presentation has to be brief, clear and precise, and provide backup for more complex ideas. You should remember that overloading the audience with a very detailed, scrupulous information will not automatically make your presentation better. A potentially good presentation might be weakened by packing it with excessive details and losing a sense of key ideas and conclusions you want to communicate to the audience. Thus, it would be useful to write down the aims of your presentation. Focus particularly on what new knowledge or awareness you want the audience to have gained – what will the audience know, understand, or be able to do by the end of the session that they did not know, or understand or were not able to do before?

PRESENTATIONS SKILLS

You might plan the body of the presentation;

  • prepare the first draft of the presentation;
  • prepare the first set of prompts;
  • put the presentation aside for a while
  • review, revise and edit first draft – decide on a ‘good enough’ draft of the presentation;
  • decide on the audio-visual aids that will be useful;
  • prepare the ‘good enough’ set of prompts (Pritchard, A., 2008) (Burns, T., Sinfield, S., 2004) (Barker, A., 2011)

STRUCTURE

Whether the audience can understand what you are trying to communicate will be determined by how you structure your presentation. You should focus on the development of a clear structure that will help to map out and guide you in your preparations and in your final delivery. Some authors are quite prescriptive in their approach and suggest that you should: ‘limit your thinking to the rule of three: a simple technique where you are never allowed to use more than three main points’ (Richard Hall 2007: 320). This can be helpful in focusing your ideas and ensuring that you are clear in what you are arguing. The best approach is to decide your ‘bottom line’ – the key message that you want your audience to take away – and then work backwards from this so that everything you include leads to this conclusion. (Craig, C., 2009) As a very general principle, the rule of three is offered.

_1. Tell them what you are going to tell them.

  1. Tell them.
  2. Tell them what you have told them._ You need to think about how to build your presentation by dividing the material into sections, each one dealing with one important point. Structure your ideas so that you move seamlessly from one point to another. The structure of your presentation will depend on the topic that you are dealing with, but in general there should include:
  • An introduction, outlining the aim of your presentation and the areas your talk will focus on
  • The main body, containing the substance of your talk and developing the ideas outlined in the introduction
  • A conclusion, drawing together the main points and containing the ‘take home message’ for the audience (Craig, C., 2009)

PRESENTATIONS SKILLS

CONCLUSION

Because of the relief of having made it through, otherwise excellent presentations often suffer from an uninspiring, hurried ending. Do not let the pace and energy of your presentation drop at the end. This is the ‘tell them what you have said’ section. You need to summarise your points, again using visual aids to reinforce them if possible. Always leave your audience with something memorable, say a powerful visual or a convincing conclusion, with a key idea, a central theme to take away and want to reflect on later. It is also good practice to thank the audience for their patience and to invite questions or discussion. (Cameron S., 2010), (Ellis, R., 2010).

TIMING

In most presentations, it is usually better to deliver less content at a reasonable pace, than too much content at a faster pace that may leave the audience feeling overwhelmed and confused. You should fit the topic into the allotted time and plan time for breaks, asides, questions. This means you should think clearly about what to include and exclude from the final version of your presentation. Inexperienced presenters will find difficult to fit into time allocated. On the one hand they have prepared too much material and then have to jump to their conclusion, rushing over key points and running the risk of leaving their audience confused. On the other hand they have under- prepared and have to face one of the most embarrassing of all public speaking experiences – running out after ten minutes with your audience expecting the full half hour. Where the presentation timing is preset, it is important that the pace of the verbal and image presentation are in a correct sequence. In five minutes your message must be to the point with little by way of illustration. Twenty minutes, on the other hand, will enable you to make an impact both verbally and visually. Ensure that you are not trying to squeeze too much information into the allocated time. Enough is enough; no one wants to hear you rushing through the material in the hope of getting to the end. Rehearsal will help you to set realistic timing and adjust your pace of delivery to accommodate pauses and changes of voice tone for emphasis. You will then be able to edit the content, perhaps deciding what facts you need to discuss and what can be covered in the handouts or visual aids. (Malthouse, R., Roffey-Barentsen, J., 2010), (Ellis, R., 2010). (Craig, C., 2009), (Van Emden J., Becker L., 2004)

PRESENTATIONS SKILLS

DELIVERY (FULL SCRIPT VERSUS NOTES)

Inexperienced presenters attempt to write down the whole speech, even including ‘Good morning ladies and gentlemen’. They prepare a closely drafted text, each line filled, with very little space left. Experienced presenters have their own style of notes, but never fill the page with text. You can organize your speech notes in many ways and it is very much a personal preference. When it comes to the actual presentation you need to decide whether you will read from what amounts to a script, or whether, based on your notes, you will speak without reading directly. Certainly when a presentation is delivered in one of these two ways there is a noticeable difference, and in most cases the reading of a script comes across definitely less well. It depends to a certain extent on the way that you have written the script. If it is written in a formal academic tone then it will sound overformal. If you are able to write it in a more conversational style, then you will have a better chance of making it sound natural. Apart from very brief, well-chosen text, it is better not to read from a prepared text. A written text from which you need to read can stand like a literal barrier between you and your audience, but also typically when people read their voices go dead and they deliver the topic in an ill-paced monotone that has the average audience losing interest after about the second sentence. If you are marking for successful communication, then an audience must be listening to and following your presentation. You should work to become as comfortable as possible with your material in advance, so that you do not need to rely on a prepared text. Delivering your presentation using a natural conversational style is the best way to make the most of face-to- face presentations, and is much more likely to result in a performance that everyone will evaluate positively. Try do not pack too much into your notes – they are, and must always be, a distillation of your preparation, not a script of all that you have prepared. Your notes must support, not distract you. There will be times when you may need a fuller script and these short notes will not be enough, especialialyy if you have to give a paper. Again, do not clutter up your page. Remember to put in some markers when you can pause and paragraph breaks. Many presenters use a cue card system. For each point they are to make, they write a heading, a short phrase or two, or a set of key words, on a post card, or similar, and arrange the numbered cards in the correct order to follow through the presentation. These cards might also have other reminders: ‘Refer to diagram’; Write in bold and in the centre of the card so that you do not have to peer. These are particularly useful when you have to walk about while you are presenting. (Barker, A., 2011), (Moore S., Neville C., Murphy M., Connolly C, 2010), (Pritchard, A., 2008)

FORM OF LANGUAGE

It is important to recognise and respond to the difference between formal written language and spoken language. When giving a presentation it is not obligatory to use complicated language constructions, to use long words, or to speak in nested and convoluted sentences. If you choose to speak in a way that does not necessarily come naturally to you, or is in some way made more complicated than it needs to be, you will in all probability not

PRESENTATIONS SKILLS

Visual aids can:

  • Help audiences understand the presentation itself. For example, writing up the agenda of the talk on the board or as a handout will help an audience follow the structure of the presentation itself. (clarify the meaning)
  • Emphasise different parts of the presentation. Here you might underscore a key word or point by capturing it on a PowerPoint slide, by giving a supporting quote or reference or by producing a illustrative image or object. (visual aids reinforce what you say)
  • Take the pressure off the speaker. For a brief while all eyes are on something else for a moment. This is a good thing. (people tend to look at the visual aid rather at you, it helps when you are nervous) (Burns, T., Sinfield, S., 2004) (Ellis, R., 2010) When you think about what makes presentations effective, it will be convenient to consider how you can use images to communicate more effectively. It will be useful to remember these general principles:
  • Use images to improve understanding. Sometimes, it is easier to use a picture instead of words to improve audience understanding. When you show a picture, you can ask them a question or suggest they think about the image in a certain way. You can then remain silent while they think about the image or the task you have set them. Images can also be used to direct audience attention away from you and onto the image on the screen. This may help to steady your nerves as it gives you a few seconds to perhaps take some deep breaths or check your notes.
  • Use images to save time. If there is only a short amount of time you could include images as a quick way to cover some of the content. You have probably heard of the phrase, ‘a picture paints a thousand words’ and this is very relevant to a student presentation.
  • Use images for interest. Images use the visual sense whereas sound and speech use the auditory sense. Providing content in a variety of formats means that the audience has to use of a range of senses. This keeps them active in the process of receiving the presentation. We all have preferences and using a variety of communication approaches ensures a wider appeal to different members of the audience.
  • Use images for impact. Images are more relevant for some topics than others but even if only a few can be included, they can be useful to create pauses and breaks in the delivery, generate discussion themes or make a lasting impression. (Chivers B., Shoolbred M., 2007)

PRESENTATIONS SKILLS

Tips for PowerPoint presentations:

  1. Avoid clutter slides at all costs
  2. Select a clear font such as Arial or Helvetica.
  3. Use bold rather than underline and avoid italics;
  4. A dark background (deep blue or black) and light coloured text (white or yellow) for contrast will make your words stand out (Use of colour that detracts from the main content of the slide, or that makes reading the text difficult.)
  5. Use a font size of 20 or over: use a 36 point for titles and a 28 point for body text
  6. Spelling and /or grammar mistakes
  7. Use pictures and icons and beware of the special effects, e.g. spinning words or sound effects
  8. Keep the presentation consistent, e.g. background and style. Do not suddenly switch fonts half way through. You may not notice but your audience will
  9. Less than 30 words per slide, 5–6 words for headings a maximum of five bullet points per slide
  10. Keep the number of slides down to one per minute or even one per 40 seconds (Malthouse, R., Roffey-Barentsen, J., 2010), (Craig, C., 2009) Handout material Sometimes you will be expected to produce a handout of some kind. Handouts can be taken away as a reminder of what you said. Handouts can have details that might clutter up your presentations. Handouts distributed at the end can be a good way of concluding, but you need to tell people at the beginning that you are going to do this, otherwise they can feel annoyed if they have taken careful notes which the handout makes superfluous. You need to consider the style and content of handout material, as well as the purpose. Some options are:
  • Main points/headings.
  • Notes generated by the presentation software that you have used. Possibly an edited version of a long presentation would be a good idea.
  • Headings/main points, with space to write notes.
  • Diagrams.
  • Charts.
  • Statistics.
  • References. Avoid giving handouts while you speak. The distribution of handouts while you are talking distracts people, and you will lose your audience. It does not matter how often you say of a handout ‘don’t read this now’ – the temptation to look at it immediately seems universally irresistible. (Cameron S., 2010) (Pritchard, A., 2008)

PRESENTATIONS SKILLS

NON-VERBAL (EYE-CONTACT, BODY LANGUAGE,

HAND GESTURES)

Eye contact. Eyes are one of your best tools for involving the audience in what you are saying. Good posture, movement and gestures will be of little use if you fail to support them with appropriate eye contact. Great presenters understand that eye contact is critical to building trust, credibility, and rapport. Far too many have a habit of looking at everything but the audience. One way of spotting inexperienced presenters is to see how they focus on a small group, usually in front of them and usually those giving off positive expressions of interest or encouragement. This focusing has the effect of rather embarrassing those people while, at the same time, losing contact with others in the audience. Those who started with rather negative feelings towards the speaker will be unlikely to have such feelings ameliorated if they are never looked at, seemingly never included in the occasion. It is advisable to maintain eye contact with your audience at least 90% of the time. It is appropriate to glance at your notes or slides from time to time, but only as a reminder of where to go next. You are speaking for the benefit of your audience. Speak to them, not the slides. If you are an inexperienced presenter, you might find it very difficult to look any member of the audience in the eye. A useful technique is to try to focus between and slightly above the eyes; the audience will feel that they are being looked at and involved, unless you are extremely close. The size of the audience will determine the appropriate level of eye contact but here are two important guidelines to follow, regardless of audience size.

  • Never hold one person’s gaze for more than five seconds maximum.
  • Never appear to be ‘watching tennis’, swinging your eyes (and head) from one side of the audience to the other. (Chivers B., Shoolbred M., 2007), (Ellis, R., 2010), (Drew, S., Bingham, R., 2010) Body language. You will also need to think how you communicate using body language. Body language can distract people from what you are saying or even irritate. People can bite their nails, twiddle with things, sniff and so on. If you have distracting habits, find a way of controlling them. Hold your hands behind your back or hold a sheet of paper so you can’t fiddle. Body language can encourage people to listen to what you are saying. This things can engage other people: smiling (it is appropriate to smile but not like a Cheshire cat); leaning towards them; standing up to do a presentation (it gives your authorities and helps project your voice); moving in a natural way (standing totally still is distracting).

PRESENTATIONS SKILLS

Hand gestures and facial expressions can be used to your advantage to emphasise particular points. However, treat these with caution because inappropriate gestures can also interfere with your presentation and detract from what you say. The way that you stand will have a huge impact on the way that you breathe. The way that you breathe will have a huge impact on how you sound. Think about whether you will be sitting or standing during the presentation and which will be most appropriate for the event. Avoid standing frozen like a statue, try not to pace about like a caged animal, but aim to move naturally and appropriately. (Chivers B., Shoolbred M., 2007) (Craig, C., 2009) Gestures. Using your hands can help in the same way that whole body movements can: to relax, stimulate and illustrate. If you find it hard to use your hands naturally, then the best policy is to hold them by your sides. Try not to:

  • clasp hands behind the back. This looks much too formal.
  • fold them in front. This is usually interpreted as a very defensive posture.
  • keep them stuck in your pockets throughout the presentation. This can look either casual or nervous.
  • scratch, poke or stroke yourself. As you have probably observed, this is quite a common nervous reaction amongst stressed presenters.
  • wring your hands together. This can look dishonest or slightly peculiar.
  • fiddle with keys, pens, pencils, coins, lucky charms, worry beads, etc. You will just look nervous. ( Chivers B., Shoolbred M., 2007)

INTERACTING WITH AUDIENCE AND

MANAGING QUESTIONS

While developing presentation skills, you can tend to focus on yourself as the speaker and forget about the audience. This is a mistake. You should be interactive. If you begin positively and catch the audience’s attention by establishing a rapport, you are more likely to keep it. You should stand up straight and speak directly to your audience, making eye contact and smiling, though not inanely. If you can do this, you will let them know that you are confident and you have something to say that is worth listening to. Ask the audience questions and give them an activity (make a list; vote on something) Check if they understood and see if they need something to clarify. Make sure that you include everybody. Have an attention-grabbing opening and other statement. Check with them that you are on the right lines: ‘Was that point clear?’, ‘Can you all see this slide?’, ‘Am I going too fast? Do not be afraid to admit that you had not thought of a particular angle if someone springs a surprise question on you, but rather use it as an opportunity to stimulate further discussion You may have heard advice about making a joke, and the use of humour in general, and this can work very much to a presenter’s advantage in some situations. If you want to start discussion : ask people to discuss in 2s or 3s for a minute, then share with the group; make

PRESENTATIONS SKILLS

questioner is suggesting, you will need to make sure that the audience does not end up devaluing the bulk of what you have said. If you do receive a rude, hostile or discourteous question that appears to be an attack on you, then do try and stay calm. The audience will be very much on your side if you can stay calm and not be provoked. It is very tempting to retaliate and bite back. This will play directly into the hands of the questioner. Stay calm and respond on the lines of: ‘I think it is best for us to discuss this later’. ‘ You’re fully entitled to your opinion. Can I respond to the general point you’ve made’.... (Thus ignoring the personal attack) (Ellis, R., 2010), (Barker, A., 2011), (Cameron S., 2010)

HANDLING NERVES

Many people get nervous when they speak in front of others. Having nerves is good as this gets the adrenaline flowing and keeps you alert and on top of the subject. You may find that you are nervous at the beginning of the talk until you get into the swing of it and then you are fine. This is very common. There are several things that can help considerably: get as much practice as you can; concentrate on exposing yourself to similar situations; practise deliberate relaxation; and prepare for each specific presentation. During your preparation it is worth considering how you will handle your own anxieties and nerves. For example, you can memorize the first paragraph. If you are aware of the symptoms of your anxiety you may be able to act to limit their effects. For example, if your hands shake, avoid holding notes in your hand; if your mouth dries up, have a bottle of water to hand; if having a roomful of people looking at you directly makes you feel uncomfortable, begin with an interesting visual aid which will attract the focus of the audience; if you fear that your mind may go ‘blank’ have your notes available and be sure that they are easy to navigate – in a large, easy to read font, or highlighted in a bright colour, for example. Finding what are often quite simple ways of controlling the symptoms of nervousness is likely to help you to feel less nervous. If you are over-nervous, find the least threatening situations first – talking to a small group before addressing the audience, getting used to the room before giving a paper at a conference. But do it. Each time you will feel less nervous. Be positive about yourself. Avoid apologizing for yourself. An overly apologetic presenter does not inspire confidence, and if those in the audience have no confidence in you, there is a tendency for them not to listen attentively. You need to remain confident, at least on the outside, and to present in an interesting and lively way. Remember that you do know what you are talking about because you are very well prepared. You probably know more about the topic of your presentation than the audience, even, in some cases, more than the tutor. Your best weapon against nerves is the knowledge that you have done everything possible to prepare for the event, that you have carefully researched your subject and audience, your talk (or poster) is well structured and your notes are well organised, your visual aids well-chosen and you have at your fingertips supporting evidence and examples. (Cameron S., 2010), (Ellis, R., 2010), (Pritchard, A., 2008)

PRESENTATIONS SKILLS

REHEARSAL

The more you prepare you more you are likely to succeed. And knowing that you have prepared will reduce your nerves. It is suggested that for every minute you are on your feet when presenting you will need an hour’s preparation. That may sound excessive but, if you think about it – the searching through sources; making notes; preparing your slides; rehearing the talk; checking on the length; selecting your quotes; and double checking your facts and figures – you can see that the ratio is not so absurd. Once you have prepared a presentation you must rehearse. Not to rehearse is not an option. It might seem tedious to have to practise, but it really pays to rehearse several times in advance. You will need at least one full-scale, real-time rehearsal to check timing, use of aids and flow of arguments – or responses to likely questions. Ideally, find colleagues or friends to act as an audience and ask them to give you feedback afterwards. If this is impossible, then, for a formal presentation, tape yourself and replay the tape after a decent interval, listening critically and noting points where you need to change something. The need for rehearsing diminishes slightly as you gain experience, but it remains vital so that:

  • You can confidently move away from your notes on stage and make eye contact with an audience rather than having to be glued to your text.
  • You can keep to time – and the shorter the time for your presentation, the more you need to rehearse to ensure that every one of those precious ten minutes is used to best effect; please don’t try to just read your paper very quickly and face the chair’s axe halfway through. For such short speeches, learn the whole thing but keep your notes handy as back-up. Remember when practising, though, that it is often difficult to replicate the conditions that you will be facing on the day of the presentation. (Burns, T., Sinfield, S., 2004), (Barker, A., 2011) Rehearsal checklist
  • Rehearse and learn the factual content and structure so that they are very familiar to you. Make sure that you understand the wider context of the topic so that you will be able to handle questions effectively.
  • Rehearse speaking aloud so that you can hear the sound level, pitch and emphasis you need to use in your voice. This will help you to use pauses confidently and prevent you from rushing in to fill the silences that do occur naturally in presentations.

PRESENTATIONS SKILLS

Formal evaluation – Completed marking criteria sheets and any other written/verbal feedback from tutors, lecturers, and/or peers (other students). Request additional feedback or clarification if necessary (from tutors, lecturers, other students and audience members). Incorporate appropriate suggestions next time you present Informal evaluation – People’s body language; Comments made during or after the presentation; Interaction between yourself and audience members, and the kinds of questions that are asked. Self-evaluation – Think about your presentation. What worked? What did not work? One very important form of feedback is that of self-reflection, so try and do some reflection and analysis after you have given your presentation. Have a look at those notes you made for that presentation and, while the memories are fresh, write down a few thoughts as to what, if anything, might have been done differently, what extra visual aids might have been used, what examples could have been introduced. Make a note of also what went well and what can be reinforced if you were to give the presentation again. Think back to the questions that were asked, what did they indicate about the contents, the pitch, and the style? (Littleford D., Halstead J., Mulraine Ch. 2004) (Ellis, R.,

  1. (Cameron S., 2010) (Oral Presentations: Presenting and Evaluating, Griffith University)