DIFFERENCE BETWEEN
QUALITATIVE RESEARCH
AND QUANTITATIVE
RESEARCH
HOLY CROSS COLLEGE
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A comprehensive comparison between qualitative and quantitative research methods, explaining their objectives, data description, data gathering, activities, data discussions and presentation, data analysis, outcomes, and similarities. It also includes examples of data gathering and analysis techniques for both methods.
Typology: Exercises
2023/2024
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DIFFERENCE BETWEEN
QUALITATIVE RESEARCH
AND QUANTITATIVE
RESEARCH
HOLY CROSS COLLEGE
QUALITATIVE QUANTITATIVE
OBJECTIVE
Aims to create new theory based on the gathered data. A fact- finding research used to gain understanding of individual differences in terms of feelings The purpose is to test a hypothesis or theory. Measures problem using rating scale and other research parameters of group similarities DATA DESCRIPTION
-natural setting -making
stories out of a certain
phenomenon.
-Uses pictures, words,
sentences, paragraphs,
compositions, narrations and
short stories
measurement setting -performs measures out of a certain phenomenon.
- Uses numbers, scales, hypotheses, calculations, computations and statistics tools.
QUALITATIVE QUANTITATIVE
ACTIVITIES
INDUCTIVE The researcher starts with the observations, an open mind without biases, gathering all exact details of the topic and generalization or new theory is given towards the end of the research process Deductive Starts from a hypothesis or already created theory emphasizing the previously researched phenomenon from different views (tested against observations).
QUALITATIVE AND QUANTITATIVE
Data discussions and Presentation Uses both inductive and deductive They are not mutually exclusive with each other in research. Inductive method or “bottom-up” is used if the researcher starts discussions from the lowest and highest means then explains the overall mean. Deductive or “top-down “if discussion is from the overall mean going to the lowest and highest means, deductive.
QUALITATIVE QUANTITATIVE
Outcome Cultivates understanding with high validity. There are no conclusions formulated. Endorse a development. Has high output replicability. Conclusion is formulated towards the end of the research process.
HOLY CROSS COLLEGE
SIMILARITIES: QUALITATIVE RESEARCH AND QUANTITATIVE RESEARCH
- Both have the process of inquiry and investigation.
- Both improve life and help us in understanding various issues of life and in giving solutions to our problems
- Both start with a problem and end with a new problem.
- Both use textual forms in analyzing and interpretation of data.
- Both use inductive and deductive methods of presenting data.
THANK YOU
Presented By : HOLY CROSS COLLGE
Direction: Using a Venn Diagram below, illustrate the differences and similarities between a quantitative and qualitative method of research by filling in completely the Venn diagram 3 points 2 points 3 points