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Sephora's 'Unlimited Beauty Power' Campaign: Celebrating Inclusive & Diverse Beauty, Assignments of Research Methodology

University of Santo Tomas (UST)Research Methodology

Sephora's latest campaign, 'the unlimited power of beauty', celebrates women and their relationship with beauty throughout their lives. The campaign features a cinematic spot and a series of prints by photographer nadine ijewere, showcasing the richness of beauty regardless of age, gender, physique, or style. The three-minute commercial tells the story of a woman's personal evolution and growth, highlighting how the same person can explore the many facets of beauty in a lifetime.

Typology: Assignments

2020/2021

Uploaded on 10/06/2021

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jannah-mae-dalaay 🇵🇭

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Jannah Mae N. Dalaay Grade 12 – STEM B
Teacher: Ms. Jane P. Osabel 06/12/2021
1. ELEMENTS – Sephora’s recently unveiled campaign “The Unlimited Power of
Beauty” celebrates women. The Maison presents an inclusive and diverse vision of
beauty, inviting all women to assert themselves, regardless of their age, physique
or style. This committed message reaffirms Sephora’s leadership in the beauty
industry.
MEDIA
AND INFORMATION
LITERACY
WHAT WILL YOU DO (ACTIVITY
7.1 ADS, ADS, ADS)
pf3

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Teacher: Ms. Jane P. Osabel 06/12/

  1. ELEMENTS – Sephora’s recently unveiled campaign “The Unlimited Power of Beauty” celebrates women. The Maison presents an inclusive and diverse vision of beauty, inviting all women to assert themselves, regardless of their age, physique or style. This committed message reaffirms Sephora’s leadership in the beauty industry.

MEDIA

AND INFORMATION

LITERACY

WHAT WILL YOU DO (ACTIVITY

7.1 ADS, ADS, ADS)

Teacher: Ms. Jane P. Osabel 06/12/

  1. The cinematic spot, which it claims is "deliberately different from previous years", tells the story of a woman's relationship with her refection throughout her life.
  2. Medium shot, Medium Close-up, Close-up, Over the shoulder, Eye level, Low angle. Two shot. Enticingly intimate, the emotion in each exploration of beauty is conveyed as a personal evolution and growth at each stage of life, from her first childish experiments with makeup to mascara-drenched cheeks from first heartache tears. The spot is accompanied by the sultry cellist player, Kelsey Lu's I'm Not in Love. Accompanying the film, Sephora has commissioned Nadine Ijewere, a British photographer to develop a series of prints that carry the brand’s message while advertising its different departments - perfume, make-up, skincare. Each of these 12 prints tells the story of the richness of beauty, regardless of age, gender, physique or style.
  3. The three-minute commercial, directed by German creative Jonas Lindstroem, tells the story of a woman’s relationship with her reflection throughout her life. Tender and intimate, we follow the lead character from childhood to adulthood and are taken through relatable moments of both doubt and strength. From experimenting with vivid makeup as a young girl to using it as an adult as a confidence boost after a hard day, the ad aims to highlight how the same person can explore the many facets of beauty in a lifetime, and even in just one day. The campaign signifies a more grounded approach to the way we use makeup and beauty products, taking us away from the more theatrical. It acknowledges the ways in which beauty has evolved, going beyond catwalks and magazines, and how it can now be presented to us through friends’ selfies or uploads from influencers.