5 CORE OF MEDIA LITERACY
- ALL MEDIA MESSAGES ARE CONSTRUCTED
- MEDIA MESSAGES ARE CONSTRUCTTED USING CREATIVE
LANGUAGE WITH ITS OWN RULES
- DIFFERENT PEOPLE EXPERIENCE THE SAME MEDIA MESSAGE
DIFFERENTLY
- MOST MEDIA ARE ORGANIZED TO GAIN PROFIT AND/OR POWER
LITERACY
- ABILITY TO RECOGNIZE, COMPREHEND, ANALYZE, DEVELOP,
CONVEY, COMPUTE THROUGH PRINTED AND WRITTEN
- LANGUAGE AND GRAMMAR OF WORDS AND NUMBERS AND HOW
TO USE IT TO CREATE
BASIC
- ABILITY TO READ WITH COMPREHENSION AND WRITE SIMPLE
MESSAGES
UNESCO
- FOR LIFELONG LEARNING, ESSENTIAL TO SOCIAL AND HUMAN
DEVELOPMENT IN ITS ABILITY TO TRANSFORM LIVES
- SIMPLE PROCESS OF BASIC COGNITIVE IN USING THIS SKILLS
IN USING THESE SKILLS IN WAYS THAT CONTRIBUTE TO SOCIO-
ECONOMIC
IMPORTANCE OF LITERACY
- TO BE INTELECTUALLY CRITICAL IN INTERPRETING THE
THINGS THAT YOU SEE AND EXPERIENCE
- TO DECODE AND HAVE A DEEPER UNDERSTANDING OF HOW
THINGS ARE AND HOW THEY WORK
- TO EMPOWER IN ORDER TO AFFECT CHANGE TO YOURSELF AND
OTHERS
-AT THE ONSET OF 21ST CENTURY, THE CONCEPT OF LITERACY HAS
EXPANDED.
-DIGITAL TECHNOLOGIES AND INTERNET HAVE REDIFINED THE
NATURE OF READING AND WRITING.
-THE CONTEXT OF 21ST CENTURY RAPIDLY CHANGING BROUGHT BY
GLOBALIZATION AND RISE OF GLOBAL VILLAGE.
-ICT IS TRANSFORMING HOW PEOPLE LEARN AND AQUIRE
INFORMATION
TWO MAJOR CATEGORIS OF LITERACY
DIGITAL LITERACIES
- SKILLS AND KNOWLEDGE NECESSARY TO NAVIGATE THE
INTERNET
- LIMITED USED OF TECHNOLOGY (COMPUTER,PHONE)
