Sociology Research Methods: Quantitative, Qualitative, and Mixed Approaches, Exams of Sociology

A comprehensive overview of various research methods used in sociology, including quantitative, qualitative, and mixed methods. It delves into the strengths and weaknesses of each approach, highlighting key concepts such as correlation, causation, and intervening variables. The document also explores specific methods like ethnography, interviews, surveys, and experiments, providing insights into their application, advantages, and disadvantages. It concludes with a discussion on ethical considerations in social research, emphasizing the importance of informed consent and avoiding potential risks.

Typology: Exams

2024/2025

Available from 02/05/2025

DrShirleyAurora
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Sociology research methods
quantitative -
convert data to #'s, statistical comparison
qualitative research -
does not work w/ #'s method gets more at meaning
sci. method -
1. provides a general plan for conducting research
2. not fully adhered to in all sci. soc. research
correlation -
shows two variables that change together
(ex: ice cream sales does not affect crime rate, but they can both go up)
causation -
req. that a change in one variable directly produces a change in the other
ex: heavy marijauna use causes poor grades (but we might need an intervening variable)
intervening variable -
ex: depression might explain the relationship b/w marijuana use and grades
correlation and causation -
not equal
spurious correlation -
the appearance of causation (lower grades caused by heavy marijuana use)-
produced by intervening variable (depression)
(depression may influence marijuana use,
and depression may cause lower grades)
ethnography -
naturalistic method studying people in their own environment in order to
understand the meanings they attribute to their activities and soc. world
-(also refers to a written product)
ethnographer-goes into environment and becomes part of it: immersing themselves in the
culture
participant observation -
-(Part of ethnography)
-researcher is both observing and becoming a member in soc. setting
ex: in volunteer organization
access -
negotiating access to a paretic. soc. setting is critical
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Sociology research methods

quantitative - convert data to #'s, statistical comparison qualitative research - does not work w/ #'s method gets more at meaning sci. method -

  1. provides a general plan for conducting research
  2. not fully adhered to in all sci. soc. research correlation - shows two variables that change together (ex: ice cream sales does not affect crime rate, but they can both go up) causation - req. that a change in one variable directly produces a change in the other ex: heavy marijauna use causes poor grades (but we might need an intervening variable) intervening variable - ex: depression might explain the relationship b/w marijuana use and grades correlation and causation - not equal spurious correlation - the appearance of causation (lower grades caused by heavy marijuana use)- produced by intervening variable (depression) (depression may influence marijuana use, and depression may cause lower grades) ethnography - naturalistic method studying people in their own environment in order to understand the meanings they attribute to their activities and soc. world -(also refers to a written product) ethnographer-goes into environment and becomes part of it: immersing themselves in the culture participant observation - -(Part of ethnography) -researcher is both observing and becoming a member in soc. setting ex: in volunteer organization access - negotiating access to a paretic. soc. setting is critical

rapport - close relationship; emotional closeness; harmony field notes - notes the ethnographer takes in the setting reflexivity - how the identity and activities to the researcher influence what is going on in the field setting advantages of ethnography -

  1. means of studying under-rep. and often over-looked groups
  2. can help challenge taken-for-granted notions
  3. may help debunk myths and reshape stereotypes
  4. detailed
  5. high degree of validity validity - accuracy of a question of measurement tool to the degree to which researcher is measuring what she thinks she's getting disads. of ethnogrophy -
  6. lack of replicability
  7. issues w/ representativeness (ethnographies- weak w/ representativeness b/c detailed study of one group of people)
  8. poss. of bias
  9. difficult to get $ for ethnographic research
  10. very time-consuming interviews - face-to-face information seeking conversations closed-ended question - response-very limited ex: Do you believe you are a hard worker: yes or no? ex: Are you for or against Obama's policies? open-ended q's - respondent has more freedom to answer ex: tell me what you think of Obama's policies Structured interview -
  11. each question asked in order
  12. every question asked to every person
  13. sociologist has a lot of control over the interview semi-structured inverview -
  14. most common int. in soc.
  15. everyone gets asked the same lead q,

can be repeated reliability - consistency of a question disads of surveys -

  1. cannot get at meaning very well
  2. req. respondents to answer in overly simplified ways
  3. weak in vailidy (due to respondents not being honest)
  4. no opp. to build rapport
  5. sampling techniques are very imp. and complicated
  6. more detached approach experiments - formal tests performed in a controlled setting experimental group - receives the exp. treatment control group - left along for comparison independent variable - factor predicted to cause changes (ex: listing "mother" on a job app) dep. variable - factor that is changed-outcome (whether or not the person is hired) exp. advantages -
  7. control
  8. allows researcher to study situations stat are diff. to control in the outside world
  9. replicable exp. disadvantages -
  10. difficult to describe complex processes or interactions
  11. much of soc. world cannot be manipulated as indep. variables existing sources - sources of data that already exist ex: historical records, documents, newspapers, letters, emails, culture/ media (films, TV, music), the census ads of existing sources -
  12. opens info diff. to get
  13. allows access to soc. worlds the researcher cannot otherwise access
  14. pooling resources
  15. allows rep. of past research disads. of existing sources -
  16. diff. to ask q's that orig. author didn't have in mind
  1. content analysis usually can't describe how messages are interpreted
  2. detached mixed methods - combining methods value-free society - an ideal whereby researchers identify facts w/ out allowing their own personal beliefs or biases to interfere objectivity - impartiality-allowing facts to speak for themselves (w/ out pers. beliefs or bias) basic research - -creating knowledge for its own sake applied research - using knowledge to create change potential risks of social research -
    1. deception
  3. breaching of confidentiality
  4. psychological and emotional distress
  5. difficult moral dilemmas (ex: if you witness an illegal act in field research) deception - secrecy, lying, or withholding information ex: writing about masculinity, but telling them you're writing about boys How to avoid risks of soc. research -
    1. using pseudonyms for names and places
  6. keeping notes and recordings confidential
  7. recordings often destroyed after a certain amnt of time
  8. informed consent informed consent - explaining the nature of research as fully and honestly as possible -participation is voluntary overt research - people have informed consent covert research - people don't have informed consent Carolyn Ellis -
    1. did covert research (secretly tape-recorded covos...)
  9. her published findings were quite unflattering to her subjects
  10. cont/ to visit like always w/ out mentioning her research
  11. many participants del angry and betrayed