Stakeholder Management: A Guide for Effective Communication and Collaboration, Exams of Communication

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International Port Security Program

Stakeholder Management

Lesson Topics

• Stakeholder Management
• Influencing Senior Leadership
• Port Security Committees

Stakeholder Management is the practice of winning people over to gain the support you need to be successful.

The first step of Stakeholder Management is Stakeholder Analysis, where you identify and prioritize your most important stakeholders.

Stakeholder management is critical to the success of your work. It is an important discipline that successful people use to win support from others. It helps them ensure that their projects succeed where others fail.

As you become more successful in your career, the actions you take and the projects you run will affect more and more people.

Benefits of a Stakeholder Management Approach

• You can use the opinions of the most powerful stakeholders to shape your projects at an early stage. Not only does this make it more likely that they will support you, their input can also improve the quality of your project

Gaining support from powerful stakeholders can help you to win more resources – this makes it more likely that your projects will be successful.

You can anticipate what people's reaction to your project may be, and build into your plan the actions that will win people's support.

Stakeholder Analysis

• All the people who are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion.
• You must communicate with people.
• Make sure that you identify the correct individual stakeholders within a stakeholder organization.

2. Prioritize your stakeholders

• You may now have a long list of people and organizations that are affected by your work.
• Some of these may have the power either to block or advance. Some may be interested in what you are doing, others may not care.

3. Understand Your Key Stakeholders

• How they are likely to feel about and react to your project or your work.
• How best to engage them in your project and how best to communicate with them.