Stakeholders Analysis
The purpose of the stakeholder analysis is to map out their stakeholders and to begin to develop a strategy of
engaging them.
Ask each participant to identify 10 potential stakeholders and write them down on post-it notes.
Possible stakeholders are those impacted by ESC services, those responsible for making decisions about ESC
services, those with decision making authority or oversight of the ESC, those that can be supporters and those
that may obstruct the mission/vision of the ESC, and other influential individuals, parties or organizations.
After generating the list of stakeholders, participants are then asked to place them into a matrix based on
their relative power or influence and interest.
Stakeholders can be “mapped” into the following categories as outlined in the matrix below (Matrix 1):
• High Influence/Low Interest
• Low Influence/Low Interest
• High Influence/High Interest
• Low Influence/High Interest
After mapping out stakeholders by their relative influence and interest in education issues and, more
specifically, ESCs, the stakeholders should be further analyzed into two groups as follows (Matrix 2):
• Grassroots: those best positioned to support ESC positions and serve as a groundswell of support
locally
• Grass Tops: those in key leadership and decision making positions able to be champions for driving
change and/or support of ESCs and the policy issues of interest to ESCs generally and your ESC more
specifically.
LOW
Interest
HIGH
Influence
HIGH
Interest
HIGH
Influence
LOW
Interest
LOW
Influence
HIGH
Interest
LOW
Influence
