Study with the several resources on Docsity
Earn points by helping other students or get them with a premium plan
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
use this in exams to get extra marks
Typology: Study Guides, Projects, Research
1 / 4
This page cannot be seen from the preview
Don't miss anything!
Keyword Description Example Principles of marketing Identifying needs Questionnaires/surveys, trail products/tasters. Promoting products Advertisement through; newspaper, TV, radio, billboards, discounts. Brand development Pricing of the brand Promoting the brand Distribution of the brand
Anticipating demand Recognising demand Stimulating demand Satisfying demand Understanding wants and needs Developing new products Improving profitability by reducing costs Increasing market share Diversification Increase brand awareness and loyalty Mass Niche Market segmentation Branding Commodity Brand Example: Nike, Adidas etc. Concept Brand Example: Help for Hero’s, Oxfam etc. Brand Personality Brand Image Unique Selling Point Implications of business size for marketing activity Budgetary Constraints Availability of Specialist Staff
Digit marketing Corporate image Place Distribution channels Direct to end users Retailers Wholesalers People Process Physical environment SWOT Strengths Weaknesses Opportunities Threats PESTLE analysis Political Economical Social Technological Legal Environmental
