A: Explore the features of different businesses and analyse what makes them
successful
B : Investigate how businesses are organised
Boohoo
Boohoo is a United Kingdom based online fashion retailer, aimed at 16–30-year-olds. The business was
founded in 2006 by Mahmud Kamani and Carol Kane. Also, had sales in 2019 of £856.9m.
The aims and objectives of this business is to focus and maintain an outstanding customer proposition,
with the latest fashion at great prices, combined with excellent customer service. To this end, they have
a plan of continuous investment in our systems, infrastructure and technology to ensure that they offer
an optimal online shopping experience as we look to build for the future and further cement the position
as a leader in global fashion e-commerce.
This business is a public limited company, these types of business are identified as belonging to private
individuals. The private sector consists of all organisations run by private individuals and companies
rather than by the government. usually, to make a profit.
Typical businesses in the private sector aim at making profits, profit maximisation, break-even, survival,
growth, market leadership. Boohoo's directors choose to be a limited company because they want to
ensure that business profits and liabilities are properly shared based on the percentage of ownership by
each of its directors. Another advantage of public limited company is the fact that business finances are
kept separate from personal finances, therefore, if the business fails, owners’ personal assets, such as
homes, cars, etc, cannot be used to pay off any debt.
Boohoo's ownership disadvantages are as follow; liability is limited to the amount that can be claimed,
meaning in case of any incident that might happen the majority shareholders won't be able to claim as
much he/she has invented in the business. Furthermore, If the business is in debt the majority
shareholder will be held responsible for repaying the majority of the debt.
The purpose of the business is to provide optimal online shopping experience as they look to build for
the future cement our position as a leader in global fashion e-commerce.
Boohoo is a large business because they have 3,042 employees. Boohoo has jumped by 41% in the year
to February 2021, rising from £1.23bn to £1.74bn.
Boohoo operate in seven brands, (boohoo, boohoo MAN, PrettyLittleThing, Nasty Gal, Miss Pap, Karen
Millen and coast) serving fashion conscious customers across the world. Boohoo is headquartered in
Manchester, United Kingdom and has 6 office locations across 5 countries.
