1 of 1
The Persuasion Code: The Neuroscience of Sales with Patrick Renvoise
The Persuasion Code: The Neuroscience of Sales
with Patrick Renvoise
Your Gain Equation
For each of your claims, unveil the benefits or the subclaims.
Claim 1 B enefit : _____________________________________________________________________________
_____________________________________________________________________________________________
Claim 2 B enefit : _____________________________________________________________________________
_____________________________________________________________________________________________
Claim 3 B enefit : _____________________________________________________________________________
_____________________________________________________________________________________________
For each of the benefits, quantify the financial, strategic, and personal values.
Value of Ben efit 1 : ___________________________________________________________________________
_____________________________________________________________________________________________
Value of Ben efit 2 : ___________________________________________________________________________
_____________________________________________________________________________________________
Value of Ben efit 3 : ___________________________________________________________________________
_____________________________________________________________________________________________
For each of the value statements, provide proof with a customer case, a demonstration, data, or a vision.
Proof of Value Statement 1: ___________________________________________________________________
_____________________________________________________________________________________________
Proof of Value Statement 2: ___________________________________________________________________
_____________________________________________________________________________________________
Proof of Value Statement 3: ___________________________________________________________________
_____________________________________________________________________________________________
Quality of education = meaningful job and self-image (self-confidence)
University reputation and résumé value = Increase of job offers
Higher possibility of future income = quality of life
Not over-working (personal)
higher income- ROI (financial)
less effort to achieve goals (strategic)
a success case.
Graduates of double degree earn 3.4% more, $247,680 mxn in a
life-time in Nuevo León acording to INEGI and Cambridge university
video example of Professors arrive to the campus and class dynamic
activity.
