Identifying Key Players & Strategies for Business Expansion in Mexico, Monografías, Ensayos de Comercio Business-to-business (B2B)

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SUMMARY OF THE

STAKEHOLDERS

ANALYSIS

Bussines Management

Lorena Pérez García, Luis Martínez Nestares

Innovation in the company’s

bussines model

Increase Apple’s market

share in Mexico (Apple’s

presence in Latin America

is relatively low)

Competitors: If the competitors introduce in the market similar or better products or services, with newer technologies or more competitive prices and striking marketing strategies, they might attract a great portion of our customers and even saturate the market opportunities. Media: their goal is to track our activity in search of irregularities (or any sort of reviewable information for that matter), in order to showcase it to their readers/viewers. Government: Lawmaking influences the rule of law of Mexico which can potentially affect consumer behavior, thus shifting the well-doing of our activity. And bureaucracy will have impact on our transaction costs, i.e. the ease to complete contractual economic transactions. Suppliers: Any slowdown or work stoppage will have economic repercussions for Apple. Relying heavily on a single supplier can be risky if it face issues sch as financial instability, production delays or quality problems. Also, unpredictable fluctuations in prices can lead to the requirement of alternative funding.

Key stakeholders

Most dangerous

Solutions

Strategic approach that focuses on clear communication, engagement, and

demonstrating the value their support brings to the project and the organization as a

whole.

Highlight the potential return on investment and the growth prospects, show that the

company is making progress by achieving significant milestones on the market share,

as well as it is important to be transparent about the business operations.

Find a way wage employers accordingly.

We require the correct consuming pricing strategy.

Mobilize