Case study #1
VISIONSPRING
Questions to be discussed:
1. Define the idea behind Visionspring.
The idea behind Visionspring was allow low-income individuals suffering
from vision impairments afford eye care. It is a social enterprise.
2. What are Visionspring’s mission and vision?
• The mission is to provide eye care to all levels of wealth. In this case the
scope is literally defined; it is mainly for low-income individuals in India
regions.
The philosophy of the company was to utilize grants as initial seed money
for one-time investments in setting up new branches as well as for market-
building and setup activities linked to social awareness and acceptance.
• Its vision or the long term company goal was to achieve eight times its
annual sales volume in India from 2014 to 2018.
3. List the firm’s strategic objectives.
In order to overcome the gap between the future firms pursues and its present
reality firm VisionSpring set some strategic objectives.
First of all, one of the main firm’s strategic objectives is create market
awareness. VisionSpring did it through vision campaigns: (1) visiting the
selected village: (2) finalizing the campaign location: (3) broadcasting the
significance of vision care and campaign details: and (4) interacting with local
community leaders to obtain support and local buy-in.
Then another item that they had set as a strategic objective is the value
creation and the models that they will employ to deliver their models.
When we talk about the creation of value as strategic objective, we can split it
into: strategic objectives in order to create value to customers and also to
firms.
