¡Descarga case 2 strategic management y más Apuntes en PDF de Administración de Empresas solo en Docsity!
QUESTIONS TO BE ANSWERED
1.- Make a brief x-ray of the winery sector in Spain, analyzing and pointing out the following issues:
1.1.- The characteristics of the stage of its life cycle (emerging, maturity, growth or decline).
SECTOR BASIC
CHARACTERISTIC
EXPLANATION AND DATA
1.2- The degree of concentration / fragmentation of the industry based on the market shares of the different companies or other variables such as income, assets and employees, etc.
SECTOR BASIC CHARACTERISTIC
EXPLANATION AND DATA
1.3.- The degree of internationalization of the Spanish wine market, analyzing the presence and sales of Spanish wineries in international markets. What problems does the sale of Spanish wine abroad have when compared with wine from other countries such as France or Italy?
2.- Based on the matrix growth-market share of The Boston Consulting Group (Matrix BCG) for the main products of the Cuatro Rayas winery, answer the following questions:
2.1. Represent the matrix graphically and explain the conclusions that are drawn about the future management of these products by the company.
2.2.- What is the generic competitive strategy carried out by the Cuatro Rayas winery? Is it the same for all its products / businesses or are there variations?
PRODUCT COMPETITIVE GENERIC
STRATEGIES
Cuatro Rayas (verdejo) Cuatro Rayas Cuarenta Vendimias Ribera del Duero Vacceos (tempranillo) Viñedos Centenarios (verdejo) Cuatro Rayas Ribera del Duero Bottled wine for large companies in the distribution sector
3.- Regarding the Certificates of Origin (DO) of the food industry
3.1.- What is a Certificate of Origin? Point out some of the most relevant wine Certificates of Origin in Spain.
Certificate of Origin explanation
The more representative wines Certificates of Origin (10 examples)
3.2.- How important are the Certificates of Origin in the generic competitive strategies of the wineries?
ACTION GROWTH
DIRECTION
WAY OF
GROWTH
IMPLEMENTED
(YES OR NO)
To construct a new warehouse and bottling plant.
To enlarge the product portfolio with the manufacture and commercialization of cocktails and wine-based combinations ( Sangría ).
To create wine tourism activities in the facilities of the winery itself.
To start production of the Cuatro Rayas wine Forty Grapes Ribera del Duero.
To offer Cuatro Rayas wines on Iberia and Air Canada flights.
To rental the bottling plant to other companies.
To develop an internet platform for online sales.
To buy a vineyard in the Alt Empordà to make wine with certificate of origin Empordà.
Agreements with different cheese factories in Valladolid (Cañarejal Cheese, Campoveja Cheese Factory and Cantagrullas Farm ) to make pairs.
The make pairs
between wine and food is the process of metaphorically marrying a food with a wine with the intention of enhancing the pleasure of eating them. To establish a collection and recycling center for glass bottles. An agreement with a construction company to requalify some rural land owned by the winery to convert it into a building land to build 100 social housing.
6.- Regarding to internationalization strategies, answer the following questions:
6.1.- Fill in the following chart referred to the process of internationalization of the companies of the Cuatro Rayas winery.
COUNTRY OF
ENTRANCE
WAYS AND
MECHANISMS OF
ENTRY
INTERNATIONALITZATION
APPROACH
The Netherlands, Germany, great Britain and USA.
China Russia and Canada
6.2.- Regarding its possible entry into the markets of four countries (Italy, Saudi Arabia, Nigeria, Venezuela), the aforementioned consultant recommended not to enter them. What was the main cause of this decision in each of them?
